ISE ENTREPRENEURSHIP: The Art, Science, and Process for Success (Paperback, 4th edition)

Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture: The Art of turning an entrepreneurial venture into a success. The Science of practice as the heart of starting and running a successful entrepreneurial venture. The Process that tie these two areas together into a coherent and organized business. With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world. Rather than have a chapter on designing a building a plan, the authors built the entire book around it so that at the end of the course the students will have crafted their own business plans.

General

Imprint:	McGraw-Hill Education
Country of origin:	United States
Release date:	April 2021
First published:	2022
Authors:	Charles Bamford • Garry Bruton
Format:	Paperback
Pages:	370
Edition:	4th edition
ISBN-13:	978-1-265-07150-9
Categories:	Books > Business & Economics > Business & management > General
LSN:	1-265-07150-0
Barcode:	9781265071509

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