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The 10th Anniversary Edition of Trust Agents helps companies get
back on track in their efforts to build reputation, attention, and
trust. In the years since authors Chris Brogan and Julien Smith
first released their groundbreaking book Trust Agents, social media
channels have become inundated by questionable, low-quality
content. As a result, many businesses have suffered from damaged
reputations and poorly performing social media initiatives. The
power of social media is as strong as ever, yet businesses are
struggling when trying to re-capture the trust and attention of
their audience. This special 10th Anniversary Edition of Trust
Agents helps companies of all kinds regain their reputation and
re-establish the attention and trust of the marketplace.
Celebrating a decade in print, this New York Times bestseller has
been thoroughly revised and updated to reflect the new business
realities of social networks and the latest digital technologies.
All-new content and supplemental materials show business leaders
how to attract the right kind of attention, communicate directly to
specific groups, and leverage human innovation and originality in
this age of Artificial Intelligence and automation. From using the
latest social apps and platforms to build trusted networks of
influence, to implementing laser-focused marketing strategies to
cut through the digital clutter, critical information is supported
by real-world examples and case studies, advanced theory, and
practical, actionable guidance. This must-have guide: Provides
expert advice on creating and growing brand influence Features
specific strategies for small businesses, nonprofits, the
hospitality industry, corporations, and more Discusses the six main
tenets of trust agents and their use Explores online tools that
foster better relationships, increased sales, and greater profits
Explains the relationship between trust, social capital, and media
The 10th Anniversary Edition of Trust Agents: Using the Web to
Build Influence, Improve Reputation, and Earn Trust is a valuable
source of knowledge for any organization operating in the Digital
Age.
100 ways to tap into social media for a more profitable business
In "Social Media 101, " social media expert and blogger Chris
Brogan presents the best practices for growing the value of your
social media and social networking marketing efforts. Brogan has
spent two years researching what the best businesses are doing with
social media and how they're doing it. Now, he presents his
findings in a single, comprehensive business guide to social
media.
You'll learn how to cultivate profitable online relationships,
develop your brand, and drive meaningful business. Brogan shows you
how to build an effective blog or website for your business,
monitor your online reputation and what people are saying about
your business online, and create new content to share with your
customers.Presents specific strategies, tactics, and tips to
improve your business through improved social media and online
marketingLooks at social media and the wider online universe from a
strictly business perspective
If you aren't using the Internet and social media to market your
business and stay in touch with your customers, you're already
falling behind. "The Social Media 100" gives you 100 effective,
proven strategies you need to succeed.
"I had it all and ended up on the streets," says Elvin. "I put a
smile on my face for my kids' sake," says Cecilia. "I'm hoping I
can survive another day," says Eddie. These are the gritty,
unfiltered voices of America's homeless. This epidemic is putting
families, children, veterans and executives on the street. While
their stories are often ignored, they're not invisible, thanks to
the efforts of InvisiblePeople.tv founder Mark Horvath. He travels
the country collecting and sharing raw, unedited videos and gives
voice to the nation's homeless. These are the stories of real
homeless people, collected and retold from InvisiblePeople.tv
videos. Interspersed with those real life stories are reflections
from social media experts, nonprofit heroes, technology executives
and more, sharing their connection to homelessness and how the
inspiring example of InvisiblePeople.tv has impacted them. You'll
also find common misconceptions about homelessness and suggestions
for how you can get involved. It's time to move beyond the
stereotypes and stop looking away. It's time to open our eyes.
"We're homeless, we're not less human," says Tish. Featuring
contributions from Brad Abare, Chris Brogan, Wendy Cohen, Lee Fox,
Jessica Gottlieb, Alan Graham, David Henderson, Jeff Holden,
Michael Ian, Becky Kanis, Natalie Profant Komuro, Jeff Lilley,
Geoff Livingston, Heather Meeker, Brandon Mendelson, Stefanie
Michaels, Scott Monty, Shannon Moriarty, Chloe Noble, Stephanie
Rudat, Kari Saratovsky, Lisa Truong, Nedra Weinreich and Scott
Williams. All proceeds from this book support the work of
InvisiblePeople.tv.
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