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Minimalism is not all about simplicity. However, simplicity is at
the heart of minimalism. Ludwig Mies van der Rohe's well-known
aphorism 'Less is more' clearly illuminated the essential theory of
simplicity, of minimalism, and in the last fifty years of the
minimalism movement, the definition of simplicity has shifted to a
different time and space, and it now widely influences all
design-related industries, including packaging. Starting with an
overview of the concept of minimalism, this book goes on to
showcase almost 70 interesting packaging design styles from around
the world: from handmade decorative gifts to skincare products to
stationery for women (yes, you read that correctly!). Each unique
case study includes an in-depth analysis of its key design
principles, including use of colour and negative space; brand
management; sustainability themes materials and strategies; what
works and doesn't work; and other fundamental concepts to bear in
mind for the product and consumer or target market. Lavishly
illustrated throughout, this book is at the vanguard of design
trends for a sophisticated clientele.
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