The only language you need to know to change your results. Inside each of us is a vision of how things could be. Yet most people remain frustrated by a lack of impact, unable to connect and inspire the people they care about the most. Why? There's a language we understand, but rarely use. A language that's sincere. Powerful. Compelling. A language of words--and actions--that can't be denied. Leadership Language will help you to peel back the ineffective "business speak", so you can change the conversation. And change your results. Imagine what could happen when you replace frustration with an irresistible vision--for yourself, your team and your organization. Today's leaders face so many challenges--employee retention, operational efficiency, culture, collaboration, leading across generations, and more--but communication is at the heart of every one of those issues. A clear message with a powerful delivery gets you halfway home. Honing in on your next conversation can drive more impact, better relationships, and greater overall effectiveness. For yourself. Your career. Your company. They say there's nothing that can stop an idea whose time has come. So, take the lead. It's time for you to create what's missing. And Leadership Language will show you how. Get clear on your vision, get aligned with your story, and get others engaged with your message Connect with the people that matter most, in a way that invites innovation and new outcomes Find the courage to move forward, conquer change, and create powerful impact--while you help others do the same From student leaders to the C-suite, there is only one way for a leader to make an impact: communication. Leadership Language is your personal guide to mastering critical skills and unveiling your authentic potential.

Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization. Branding isn't just a part of your business - it is your business. Written by Chris Westfall (author of The NEW Elevator Pitch), this book turns traditional marketing ideas into actionable results for your brand. Whether you are a solopreneur, or a brand manager for a multi-national company, you owe it to yourself to understand what organizations like Cargill, Cisco and the Huffington Post know about building a world-class brand. Today, customers have more ammunition than ever. That's why you've got to have bulletproof branding.

Find out how this Gen Y guy accomplished what few ever can - rising through the ranks to become CEO, before his 30th birthday. Fresh out of college, Daniel Newman faced the same challenges of every Millennial as he launched his career -yet, somehow, he managed to defy economic conditions and personal challenges, gaining a unique perspective on his march to the corner office. His ascent to the top spot at a 67-year-old Chicago company involved a fast-track MBA, a professorship - and more than one career "gotcha" along the way. The stories and insights here are a lesson for current and future leaders, and anyone who wants to know more about the true potential of the Millennial generation.

Why just give a speech...When you can deliver a message? The elevator platform has been replaced with the social platform, so whether you tweet it or tell it, your story has to be authentic and powerful, or it's lost in the noise. Getting clear on your story is the first step to creating the kinds of connections that matter. Don't enter the conversation until you're clear about your outcomes, and your contribution, in a way that's concise adn compelling. When you know what to say, and how to say it, you've harnessed the secrets of The NEW Elevator Pitch. Read this book and you will experience: * Greater clarity around your personal story * Authentic communication: being true to yourself and your listener * The art of influence and persuasion * How to get others enrolled in your ideas When you make a real connection, you can make a real difference That's the power of The NEW Elevator Pitch.