Books > Business & Economics > Business & management > Ownership & organization of enterprises > Small businesses & self-employed
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Bulletproof Branding (Paperback)
Loot Price: R377
Discovery Miles 3 770
You Save: R73
(16%)
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Bulletproof Branding (Paperback)
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List price R450
Loot Price R377
Discovery Miles 3 770
You Save R73 (16%)
Expected to ship within 10 - 15 working days
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Everyone wants loyal, raving customers. But how to you build
loyalty-and create brand influence - when traditional advertising
and marketing strategies don't work? How can you create real
engagement - where your URL matches up with IRL (that's "in real
life")? Here's the book that shows you how to build and influence a
new kind of conversation - taking your message beyond the likes,
tweets and pokes, with a strategic guidebook to branding in the
digital age. Learn how to match your message to your market, create
new types of engagement, and inspire every division within your
organization. Branding isn't just a part of your business - it is
your business. Written by Chris Westfall (author of The NEW
Elevator Pitch), this book turns traditional marketing ideas into
actionable results for your brand. Whether you are a solopreneur,
or a brand manager for a multi-national company, you owe it to
yourself to understand what organizations like Cargill, Cisco and
the Huffington Post know about building a world-class brand. Today,
customers have more ammunition than ever. That's why you've got to
have bulletproof branding.
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