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Crm Im Direktmarketing - Kunden Gewinnen Durch Interaktive Prozesse (German, Paperback, Softcover Reprint of the Original 1st... Crm Im Direktmarketing - Kunden Gewinnen Durch Interaktive Prozesse (German, Paperback, Softcover Reprint of the Original 1st 2001 ed.)
Heinrich Holland, Christian Huldi, Holger Kuhfuss, Martin Nitsche
R1,657 Discovery Miles 16 570
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Das Buch zeigt die Grundidee des Customer-Relationship-Managements als einen strategischen Ansatz zur Planung, Steuerung und Durchfuhrung von interaktiven Prozessen mit den Kunden.
Dieser praxisorientierte Ratgeber behandelt das Konzept von CRM aus Marketingsicht und zeigt die Umsetzung im Direktmarketing anhand zahlreicher Fallbeispiele.
"

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