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Books > Business & Economics > Business & management > Sales & marketing

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Crm Im Direktmarketing - Kunden Gewinnen Durch Interaktive Prozesse (German, Paperback, Softcover Reprint of the Original 1st 2001 ed.) Loot Price: R1,657
Discovery Miles 16 570
Repayment Terms: R155 pm x 12*
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Crm Im Direktmarketing - Kunden Gewinnen Durch Interaktive Prozesse (German, Paperback, Softcover Reprint of the Original 1st...

Crm Im Direktmarketing - Kunden Gewinnen Durch Interaktive Prozesse (German, Paperback, Softcover Reprint of the Original 1st 2001 ed.)

Heinrich Holland, Christian Huldi, Holger Kuhfuss, Martin Nitsche

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Loot Price R1,657 Discovery Miles 16 570 | Repayment Terms: R155 pm x 12*

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Das Buch zeigt die Grundidee des Customer-Relationship-Managements als einen strategischen Ansatz zur Planung, Steuerung und Durchfuhrung von interaktiven Prozessen mit den Kunden.
Dieser praxisorientierte Ratgeber behandelt das Konzept von CRM aus Marketingsicht und zeigt die Umsetzung im Direktmarketing anhand zahlreicher Fallbeispiele.
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General

Imprint: Gabler Verlag
Country of origin: Germany
Release date: March 2013
First published: October 2012
Authors: Heinrich Holland • Christian Huldi • Holger Kuhfuss • Martin Nitsche
Dimensions: 216 x 140 x 9mm (L x W x T)
Format: Paperback - Trade
Pages: 164
Edition: Softcover Reprint of the Original 1st 2001 ed.
ISBN-13: 978-3-322-86956-2
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-322-86956-3
Barcode: 9783322869562

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