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The Palgrave Handbook of Servitization (Paperback, 1st ed. 2021): Marko Kohtamaki, Tim Baines, Rodrigo Rabetino, Ali Ziaee... The Palgrave Handbook of Servitization (Paperback, 1st ed. 2021)
Marko Kohtamaki, Tim Baines, Rodrigo Rabetino, Ali Ziaee Bigdeli, Christian Kowalkowski, …
R6,610 Discovery Miles 66 100 Ships in 10 - 15 working days

Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as operations, strategic, relational, and even ecosystemic layers. Recent literature studies have called for improved theories in servitization, and even alternative narratives. In this handbook, the chapters take different perspectives towards servitization, digital servitization or Product-Service-Software systems, presenting and debating over concepts such as organizational transformation, change management, strategic management, business models, innovation and product-service operations. The handbook provides an opportunity to develop improved theoretical grounds for servitization, and thus to elaborate and develop the field further. This volume will be of great interest for the servitization community, including scholars, Ph.D. and master students, but also company managers, developers and consultants facilitating company's servitization efforts.

The Palgrave Handbook of Servitization (Hardcover, 1st ed. 2021): Marko Kohtamaki, Tim Baines, Rodrigo Rabetino, Ali Ziaee... The Palgrave Handbook of Servitization (Hardcover, 1st ed. 2021)
Marko Kohtamaki, Tim Baines, Rodrigo Rabetino, Ali Ziaee Bigdeli, Christian Kowalkowski, …
R6,642 Discovery Miles 66 420 Ships in 10 - 15 working days

Manufacturers have shifted their focus from products to smart solutions in search of higher returns and additional growth opportunities. This shift, described as servitization, or lately as a digital servitization, is not a simple process. Academic study has revealed that its issues are complex, problematic, contingent, and even paradoxical, involving multiple organizational layers, such as operations, strategic, relational, and even ecosystemic layers. Recent literature studies have called for improved theories in servitization, and even alternative narratives. In this handbook, the chapters take different perspectives towards servitization, digital servitization or Product-Service-Software systems, presenting and debating over concepts such as organizational transformation, change management, strategic management, business models, innovation and product-service operations. The handbook provides an opportunity to develop improved theoretical grounds for servitization, and thus to elaborate and develop the field further. This volume will be of great interest for the servitization community, including scholars, Ph.D. and master students, but also company managers, developers and consultants facilitating company's servitization efforts.

Service Strategy in Action - A Practical Guide for Growing Your B2B Service and Solution Business (Paperback): Wolfgang Ulaga,... Service Strategy in Action - A Practical Guide for Growing Your B2B Service and Solution Business (Paperback)
Wolfgang Ulaga, Christian Kowalkowski
R1,001 Discovery Miles 10 010 Ships in 10 - 15 working days
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