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Brand Orientation in Der Ernahrungsindustrie (German, Paperback, 2004 ed.): Matthias Schramm, Achim Spiller, Torsten Staack Brand Orientation in Der Ernahrungsindustrie (German, Paperback, 2004 ed.)
Matthias Schramm, Achim Spiller, Torsten Staack; Contributions by Christian Wocken
R1,787 Discovery Miles 17 870
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Auf der Basis der neueren Managementforschung entwickeln Matthias Schramm, Achim Spiller und Torsten Staack Gestaltungsvorschlage zur Schliessung der Markenlucke bei Genossenschaften. Sie zeigen die Starken und Schwachen genossenschaftlicher Markenartikler auf und leisten einen wichtigen Beitrag zur Entwicklung eines neuen Managementkonzeptes, der Brand Orientation.

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