Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities.In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: The latest knowledge based on a series of major seminars in the field The insights of a leading team of international contributors with an interdisciplinary perspective. A clear map of the domain of critical marketing A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities.
In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides:
- The latest knowledge based on a series of major seminars in the field
- The insights of a leading team of international contributors with an interdisciplinary perspective
. A clear map of the domain of critical marketing
- A rigorous analysis of the implications for future thinking and research.
For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
* The only critical marketing text by marketing academics
* Features leading international contributors
* Maps out the domain of critical marketing using inter-disciplinary perspectives

In her debut collection of real-ish stories, Shari recounts her time spent over the course of a month in France and Italy after a semi-traumatic layoff from her advertising job in San Francisco. Her travels conjure up embarrassing, uncomfortable, and at times absurd tales of the past woven into the present as she roams the streets from Paris to Milan. From her childhood with a gynecologist father she dubs "The Vagina Whisperer" to fantasy visions of two well-known celebrities in a mad chase for her affection through Lake Como, Shari is unafraid to share her ridiculous stories of her childhood through her present adulthood. Personal details of ex-boyfriends are fair game as well as family members and some ill-mannered high school classmates during a reunion. I Got Laid Off... also introduces us to a charming Italian with whom Shari had her sights on for more than two decades and after an awkward rendezvous, attempts to seduce in Italy. Shari's candid tales from accidentally ingesting marijuana brownies to an audacious and stupid rescue attempt of a young man from a Parisian hooligan will hopefully both delight and cringe readers.

Written with a clarity of style and a practical slant throughout, this book represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualise grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.