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Erwartungsmanagement Bei Innovativen Kommunikationsdiensten (German, Paperback, 2005 ed.): Christina Rabe Erwartungsmanagement Bei Innovativen Kommunikationsdiensten (German, Paperback, 2005 ed.)
Christina Rabe; Foreword by Markus Voeth
R1,736 Discovery Miles 17 360
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Auf der Grundlage der Principal-Agent-Theorie entwickelt Christina Rabe ein Modell zur Relevanz und zu den Voraussetzungen positiver Nachfragererwartungen bei innovativen Kommunikationsdiensten. Am Beispiel der mobilen Videotelefonie zeigt sie auf, wie positive Erwartungen auf das Adoptions- und Weiterempfehlungsverhalten bei Nachfragern wirken und wie ein effektives Erwartungsmanagement gestaltet werden kann.

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