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Principles of Marketing (Paperback)

Christo Boshoff, Debbie Human, Jacques Nel, Corne' Meintjies, Daniel Maduka, …

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Principles of Marketing covers the basic concepts of marketing in a practical manner.

South African examples from manufacturing and service industries expose students to a wide variety of industry and clear, directional projects hone students' marketing skills and prepare them for the working environment.

Students compile their own marketing plan which they can adapt and use in industry and can use self-assessment questions at the end of each chapter for formative assessment.