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Principles of Marketing (Paperback) Loot Price: R505
Discovery Miles 5 050
You Save: R55 (10%)
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Principles of Marketing (Paperback)

Christo Boshoff, Debbie Human, Jacques Nel, Corne' Meintjies, Daniel Maduka, Christine De Meyer-Heydenrych

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List price R560 Loot Price R505 Discovery Miles 5 050 You Save R55 (10%)

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Principles of Marketing covers the basic concepts of marketing in a practical manner.

South African examples from manufacturing and service industries expose students to a wide variety of industry and clear, directional projects hone students' marketing skills and prepare them for the working environment.

Students compile their own marketing plan which they can adapt and use in industry and can use self-assessment questions at the end of each chapter for formative assessment.

General

Imprint: Oxford University Press Southern Africa
Country of origin: South Africa
Release date: March 2017
Authors: Christo Boshoff • Debbie Human • Jacques Nel • Corne' Meintjies • Daniel Maduka • Christine De Meyer-Heydenrych
Dimensions: 239 x 168 x 23mm (L x W x T)
Format: Paperback
Pages: 428
ISBN-13: 978-0-19-907940-7
Categories: Books > Business & Economics > Business & management > General
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
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LSN: 0-19-907940-4
Barcode: 9780199079407

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