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Dynamische Aspekte Im Kaufverhalten - Die Determinanten Von Kaufzeitpunkt, Marken- Und Mengenwahl (German, Paperback, 2009... Dynamische Aspekte Im Kaufverhalten - Die Determinanten Von Kaufzeitpunkt, Marken- Und Mengenwahl (German, Paperback, 2009 ed.)
Prof Dr Daniel Klapper; Christine Ebling
R2,022 Discovery Miles 20 220
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Christine Ebling stellt unterschiedliche Methoden zur Evaluation der langfristigen Wirkung von Preispromotions auf das Konsumentenverhalten vor. Im Rahmen einer empirischen Analysen zeigt die Autorin, dass Preispromotions tatsachlich einen langfristigen, negativen Einfluss auf das Kaufverhalten haben konnen, indem sie die Preissensitivitaten der Konsumenten erhohen."

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