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Performance Measurement fur das Customer Relationship Management (German, Paperback, 2004 ed.): Christoph Auer Performance Measurement fur das Customer Relationship Management (German, Paperback, 2004 ed.)
Christoph Auer
R2,113 Discovery Miles 21 130
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Christoph Auer stellt mit dem CRM Performance Model (CPM) einen Ansatz zur systematischen Messung der okonomischen Auswirkungen von CRM-Aktivitaten vor, der die Kunden- und die Unternehmenssicht sowie schwer quantifizierbare Erfolgsgrossen, die intangible assets, berucksichtigt und mit Hilfe von acht Dimensionen alle relevanten Einflussgrossen und Auswirkungen des CRM misst.

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