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Performance Measurement fur das Customer Relationship Management (German, Paperback, 2004 ed.) Loot Price: R2,113
Discovery Miles 21 130
Repayment Terms: R198 pm x 12*
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Performance Measurement fur das Customer Relationship Management (German, Paperback, 2004 ed.): Christoph Auer

Performance Measurement fur das Customer Relationship Management (German, Paperback, 2004 ed.)

Christoph Auer

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Loot Price R2,113 Discovery Miles 21 130 | Repayment Terms: R198 pm x 12*

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Christoph Auer stellt mit dem CRM Performance Model (CPM) einen Ansatz zur systematischen Messung der okonomischen Auswirkungen von CRM-Aktivitaten vor, der die Kunden- und die Unternehmenssicht sowie schwer quantifizierbare Erfolgsgrossen, die intangible assets, berucksichtigt und mit Hilfe von acht Dimensionen alle relevanten Einflussgrossen und Auswirkungen des CRM misst.

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: May 2004
First published: 2004
Authors: Christoph Auer
Dimensions: 210 x 148 x 17mm (L x W x T)
Format: Paperback
Pages: 320
Edition: 2004 ed.
ISBN-13: 978-3-8244-0741-5
Languages: German
Categories: Books > Business & Economics > Finance & accounting > General
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-8244-0741-8
Barcode: 9783824407415

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