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The most comprehensive, global guide to business model design and
innovation for academic and business audiences. Business Model
Innovation Strategy: Transformational Concepts and Tools for
Entrepreneurial Leaders is centered on a timely, mission-critical
strategic issue that both founders of new firms and senior managers
of incumbent firms globally need to address as they reimagine their
firms in the post COVID-19 world. The book, which draws on over 20
years of the authors collaborative theoretical and rigorous
empirical research, has a pragmatic orientation and is filled with
examples and illustrations from around the world. This
action-oriented book provides leaders with a rigorous and detailed
guide to the design and implementation of innovative, and scalable
business models for their companies. Faculty and students can use
Business Model Innovation Strategy as a textbook in undergraduate,
MBA, and EMBA degree courses as well as in executive courses of
various designs and lengths. The content of the book has been
tested in both degree and non-degree courses at some of the world's
leading business schools and has helped students and firm leaders
to develop ground-breaking business model innovations. This book
will help you: Learn the basics of business model
innovation-including the latest developments in the field Learn how
business model innovation presents new and profitable business
opportunities in industries that were considered all but immune to
attacks from newcomers Learn how to determine the viability of your
current business model Explore new possibilities for value creation
by redesigning your firm's business model Receive practical,
step-by-step guidance on how to introduce business model innovation
in your own company Become well-versed in an important area of
business strategy and entrepreneurship Authors Amit and Zott
anchored the book on their pioneering research and extensive
scholarly and practitioner-oriented publications on the design,
implementation, and performance implications of innovative business
models. They are the most widely cited researchers in the field of
business model innovation, and they teach at the top-ranked Wharton
School of the University of Pennsylvania and the prestigious global
business school IESE with campuses in Barcelona, Madrid, Munich,
New York, and Sao Paulo.
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