Now with new cover The true purpose of "We Will Reap What We Sow" is to make the reader think. It addresses the major questions that need to be answered. It discusses the pros and cons of the different points of views. It indicates what the most likely consequences of different scenarios might be. Human nature being as it is, the book also focuses on how to develop positive incentives and reduce the possibility of negative stimuli. "We Will Reap What We Sow" presents a balanced discussion between economic, demographic, behavioral, scientific, philosophical, and moral aspects. It describes how these aspects contribute to build a prosperous future. Future food security and agriculture will very much depend on our actions and our decisions. We Will Reap What We Sow is a thought-provoking book that reflects on how consumer behavior as well as political, industry and not-for-profit leadership can influence the food supply of the coming decades, for better or for worse. The book explores how to rethink the future of food and agriculture. As international conferences on sustainability have shown their limitations, "We Will Reap What We Sow" is the book to read to find out how the world can find a new kind a leadership and achieve sustainable food security. "We Will Reap What We Sow" is Christophe Pelletier's second book on the topic of feeding a growing world population. The focus of his first book, Future Harvests, was mostly on facts and on technical aspects. The future is not just about science and technology, though. "We Will Reap What We Sow" focuses on the human factor. Indeed, our attitude and the way we deal with problems will play an essential role in future decisions. The consequences of these decisions will shape our future world. Success or failure depends on us. The current level of technology, combined with the amazing developments that we can expect in the coming decades, is not the limiting factor. Our ability to act for the common good will determine our fate. This book will be an easy-to-read sequel of Future Harvests that focuses on human nature, behavior, responsibility and leadership.

New updated edition of July 2011. Future Harvests explores a very hot topic: Will we be able to feed nine billion people by 2050? The world population is growing fast. From six billion people in 2000, it is expected to pass nine billion by 2050. The urban population will double. Water shortages, climate change and soil degradation present a serious threat to the ability of farmers to produce the quantity of food required to meet future demand. In his new book, Future Harvests, Christophe Pelletier presents an objective and comprehensive overview of both the challenges and the potential solutions to produce more food. Using examples from around the world, the author illustrates the amazing potential for growing more food on the land, in the oceans, in the cities and even in the desert. The book covers a broad range of topics in simple, clear language, appealing to both industry specialists and readers with little knowledge of food production. Since its publication, several events mentioned in the book have started to become reality such as the erosion of the US dollar, food inflation, unrest in Arab countries, and the progressive implementation of new measures to control the markets of financial derivatives, in particular in European countries. This demonstrates the author's foresight and thorough understanding of the factors that influence the functioning of food markets. Future Harvests contains many more predictions about things to come in the world of food production and food security for the coming decades. The readers of this book will know what to expect and how to adapt to an ever-changing food supply environment. Future Harvests is a must read for everyone who wants to understand the future of food and farming Author Christophe Pelletier introduces the SIMPLE principles required to increase food production: Sustainability, Innovation, Market orientation, Pragmatism, Leadership, and Efficiency. Future Harvests reviews future farming strategies. The book discusses the pros and cons of large-scale vs. small-scale, industrial vs. organic, and local vs. global farming. It shows that, instead of choosing one system versus another, maximum progress will be achieved by taking the best of both worlds. Future Harvests addresses controversial topics such as genetic engineering, nanotechnologies, the so-called "land grabs," the development of biofuels, as well as investments and speculation by financial institutions. The next agricultural revolution will be about the way we think