Der Sammelband enthalt Beitrage zum 13. Dienstleistungsmarketing-Workshop, der im Jahre 2008 vom Lehrstuhl fur Dienstleistungsmanagement an der Katholischen Universitat Eichstatt-Ingolstadt ausgerichtet wurde. Die Aufsatze geben einen Uberblick zu aktuellen marketingpolitischen Fragen in Dienstleistungsunternehmen."

The Gyroscope-A Personal "Money Wellness" Strategy is the fourth book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. The book builds on the foundations laid in the previous three books in the series and delivers to the reader The Gyroscope- a personal wellness strategy, with a robust menu of tools for overcoming some of the critical money problems identified in the previous three books. After a comprehensive definition of Gyroscope, readers are guided through self-assessments and evaluations, including communication and relaxation techniques-all aligned with or made to relate to best practices in fiduciary responsibility. As a tool for self-improvement, the Gyroscope offers readers strategies for work-environment survival and professional risk management, in addition to techniques for personal deception avoidance. Techniques in this area draw readers into a 15-point Personal Rules of Engagement checklist, and exercises in a personal mission statement, with techniques for success benchmarking, affirmations, and engagement in a personal Return on Investment (ROI) calculator. As the final book in the series, it offers readers a tangible gift, an appendix covering the Top Five Things You Should Do Next-a concise, hard-hitting handful of advice that will get anyone on the road toward achieving their goal of balance and fulfillment-a naturally, solid, Gyroscope.

The Bottomless Line-Important Lessons They Did Not Teach You in Business School is the second book in a series about the psychology of money by Dr. Christopher A. Bayer, the Wall Street Psychologist. This book builds on the key concepts in the first volume, to draw the reader's attention to the "dark side" of the business world. Structured in a way that enables readers to examine contemporary examples of willful co-optation, misuse, and misinterpretation of old texts and ideas, run-of-the-mill corruption, and dangerous groupthink, the author examines the personal and broad- scale financial troubles generated by reckless financial misunderstandings. The book is an exploration of how direct and indirect psychological conditioning eliminates morality from decision making in the world of finance. It provides evidence that ties systemic corruption on Wall Street to the lessons of the storied Milgram experiments (obedience, effects of perceived hierarchy and status, immoral actions-"just following orders"). In the end, readers are led to the "big takeaway": the need to cultivate and maintain a core of character in order to weather any ethical storm. It also summarizes the history of financial psychopathy, details the rise and fall of a few notorious Wall Street perpetrators-from the brass at Enron to the infamous Bernard Madoff-and examines how their hardwired psychopathy leaves them bereft of moral qualities necessary to build a functioning and responsive moral compass of Gyroscope.

Body and Mind-The Effects of Money Problems is the third book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. This volume advances readers into an examination of the effect of money problems on the body and mind. It presents research that supports solutions offered throughout the series to fix maladjustments of the mind and highlights the importance of developing a sound grasp of the mind-body connection to ensure there is an unbreakable bond at all levels. Strategies for developing stress-free solutions for avoiding depression, in addition to detailed data that point to high recovery rates from depression, offer readers practical, tangible tools for managing real-life, money problems. Pointers on how to avoid The Triggers That Produce Multiple Wounds play a critical role in helping readers to equip their gyroscope (internal compass) to cope with stress. Moneystrewn professions, such as finance, are littered with those who want it all-many of them high-functioning addicts to stress, alcohol, drugs, sex, gambling, and the accumulation of money in its pure state. This book offers plenty of stories of excess and closes with a meaningful invitation to the reader: Envision Your Own Eden and the Good Life-words of encouragement to help them consider how much money is enough.

The Causes, Culprits, and Context of Our Money Troubles is the first book in a series about the psychology of money by Dr. Christopher Bayer, the Wall Street Psychologist. Informed by more than 30 years of research in the areas of economics/finance and psychology, Dr. Bayer explores the history of our relationship with money-specifically the role morality, and the concept of "virtue," has played in that history, and the wealth versus money dichotomy. Filled with tales and exemplifications, the book introduces readers, pseudonymously, to sample patients of money -mind imbalances, such as the "11 million-dollar man" who becomes corrupted by money's influence, that unbalances their internal gyroscope (internal moral compass). It draws readers to examine past- and present-day corruptions derived from money's influence and compels them to examine concepts and theories from great economists of yore (e.g., Adam Smith, Karl Marx, and J.M. Keynes) to create a theoretical foundation for what the author calls a Gyroscope methodology. As a foundational tool in the series, this book invites readers to consider, for themselves, stories of mass mind-control perpetrated by marketing mavens who utilize (and perhaps manipulate) insights from behavioral psychology to generate rank materialism, manifested in ever-increasing consumption, palatable to the public.