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For business professionals looking to advance their careers through
improving their English, Business Result Second Edition is a
practical Business English course that focuses on real, relevant
communication skills they can immediately use in the workplace. The
easy-to-use, flexible and adaptable materials with comprehensive
support and guidance from the Teacher's Book allow teachers to
tailor their lessons to the needs of their students with minimum
effort. With new Online Practice providing automatically-marked
practice activities for self-study, video and audio to download or
stream, and progress tracking for students and teachers.
Tourism as an industry is constantly evolving. Trends and attitudes
are susceptible to changes in what people look for in a holiday,
which can change within different economic contexts; generational
shifts; the political landscape; and most recently, the Covid-19
global pandemic. This popular and comprehensive textbook helps
students to not only understand these changes but study them with a
critical mindset and historical perspective, desirable for success
in assessments. The text also continues to retain its focus on
'business' and the operational aspects of tourism, making it
especially useful for students considering a career and/or short
term placement in the tourism industry. This 12th edition of The
Business of Tourism includes updates to take in changes to the
tourism industry and consumption behaviours as a result of: Brexit
(the UK's decision to leave the European Union) the pandemic and
its impacts on nature; the operation of attractions; event tourism;
hotel chains; transport; and governmental support Sustainability
and the reduction of the negative impacts caused by tourism Chris
Holloway was a former Professor of Tourism Management at the
University of the West of England. Claire Humphreys is a former
Head of Department and Principal Lecturer at the University of
Westminster.
The Business Result Second Edition Teacher's Book with Class DVD
provides a complete support package for Business English teachers.
With comprehensive teaching notes and ideas, clear guidance for
using the course flexibly and progress tests. The DVD contains all
the video from the Student's Book. Online Practice provides video
and audio to download or stream, extra resources, and progress
tracking.
The fourth edition of Marketing for Tourism provides an
introduction to the general theory of marketing and its application
in the various sectors of the travel and tourism industry. This
leading text has been fully revised and updated to take account of
recent changes within this dynamic and fast-moving sector. A number
of in-depth case studies compliment a strong pedagogical structure
throughout the book, including learning objectives, illustrations,
examples, end-of-chapter questions and issues for discussion.
Clearly laid out and accessibly written, the book is ideal for
students taking modules on Marketing for Tourism within
undergraduate degrees in Tourism, Marketing and Business Studies.
It is also suitable for postgraduate, professional and conversion
courses in Tourism.
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