Tourism as an industry is constantly evolving. Trends and attitudes
are susceptible to changes in what people look for in a holiday,
which can change within different economic contexts; generational
shifts; the political landscape; and most recently, the Covid-19
global pandemic. This popular and comprehensive textbook helps
students to not only understand these changes but study them with a
critical mindset and historical perspective, desirable for success
in assessments. The text also continues to retain its focus on
'business' and the operational aspects of tourism, making it
especially useful for students considering a career and/or short
term placement in the tourism industry. This 12th edition of The
Business of Tourism includes updates to take in changes to the
tourism industry and consumption behaviours as a result of: Brexit
(the UK's decision to leave the European Union) the pandemic and
its impacts on nature; the operation of attractions; event tourism;
hotel chains; transport; and governmental support Sustainability
and the reduction of the negative impacts caused by tourism Chris
Holloway was a former Professor of Tourism Management at the
University of the West of England. Claire Humphreys is a former
Head of Department and Principal Lecturer at the University of
Westminster.
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