|
Showing 1 - 17 of
17 matches in All Departments
If you are reading this, it is likely that you have accepted, or
may be considering responsibility for a relative or friend who has
cancer. This can be a daunting situation, and this guide provides
information and advice to help you deal with the most common
problems faced by carers of cancer patients. It provides answers to
many of the questions you may wish to ask. The author, Dr Welsey
Finegan, was a consultant in palliative medicine before being
diagnosed with cancer himself. This gave him a unique perspective
that enabled him to write the popular "Trust Me I'm a Doctor Cancer
Patient", which is packed with practical and accessible advice for
patients. More recently Dr Finegan has also become a family carer,
and is determined to use his expertise to provide other carers with
a concise source of specialist knowledge.This guide deals with
pain, physical symptoms, psychological problems, death and
bereavement, and it adopts a unique approach to encourage the carer
to work with the patient, doctors and nurses to achieve realistic
and mutually agreed outcomes. You are encouraged to learn about
day-to-day problems, ask relevant questions and take an active part
in sharing the care of the patient. The book will lead you towards
relevant sources of help and advice, and suggests tried and tested
ideas that have helped other patients.
Christopher Locke was born in Laconia, New Hampshire in 1968. He
received his MFA from Goddard College. His poems and prose have
appeared in over 100 publications around the world, including The
Literary Review, The Southeast Review, Connecticut Review, and
Poetry. Chris has received several awards for his poetry, including
the 2007 Dorothy Sargent Memorial Poetry Prize, and a grant from
the Massachusetts Cultural Council. His previous two chapbooks of
poems are Slipping Under Diamond Light, (2002), and How To Burn,
(1995).
Ten years after "Cluetrain's" original publication, too many
companies still ignore the idea that markets are really made up of
people. In our rapidly changing world, this book's message is more
vital than ever. Companies may be wired for business, but they
still struggle with how to talk to their customers like human
beings.
The 10th Anniversary Edition features extensive new commentaries
by industry leaders, but the core message of this modern business
classic remains intact.
Ladies and gentlemen, please return your tray tables to the fully
upright and locked position, suspend your disbelief and put on your
tinfoil pyramid hats. We are now entering -- [cue lights, cue
music] the Brand Dimension! Gonzo Marketing is a knuckle-whitening
ride to the place where social criticism, biting satire, and
serious commerce meet -- and where the outdated ideals of mass
marketing and broadcast media are being left in the dust. As master
of ceremonies at the wake for traditional one-size-fits-all
marketing, Locke has assembled a unique guest list, from Geoffrey
Chaucer to Hunter S. Thompson, to guide us through the revolution
that is rocking business today, as people connect on the Web to
form powerful micromarkets. These networked communities, based on
candor, trust, passion, and a general disdain for anything that
smacks of corporate smugness, reflect much deeper trends in our
culture, which Locke illuminates with his characteristic wit. Just
as gonzo journalism arose in response to objective news standards
that claimed to foster fairness but in practice discouraged writers
from speaking their minds in their own voices, so too does gonzo
marketing call for a similar response to assumptions about consumer
behavior that no longer relate to how people actually live their
lives. Gonzo Marketing is not yet-another nostrum for hoodwinking
the unwary. It's about market advocacy. It describes how the artist
formerly known as advertising must do a 180. It's about
transforming the marketing message from we want your money to we
share your interests. It's about tapping into, listening to, and
even forming alliances with emerging on-line markets, who probably
know more about your company than you do. It's a hip-hop cover of
boring old best practices played backwards. The paradox is that
companies that support and promote these communities can have
everything they've always wanted: greater market share, customer
loyalty, brand equity. Irreverent, penetrating, profoundly simple,
and on-the-money, Gonzo Marketing is the raucous wake-up that no
one interested in any aspect of twenty-first century business-from
the trading floor right up to the boardroom-can afford to ignore.
From one of today's most original, outspoken, and outrageous
writers comes an extraordinary collection of essays, anecdotes, and
observations on our life and times. Under his alter-egotistical nom
de plume, RageBoy(R), Chris Locke has entertained and enlightened
thousands of readers from some of the world's largest companies,
governments, and institutions-including those from which he's
managed to escape.The Bombast Transcripts brings together the best
of his worst. And his worst is very good indeed. Part scathing
send-up of commercial techno- fetishism, part hysterical standup on
the theme of spiritual bankruptcy, part intimate memoir, The
Bombast Transcripts will rock you, shock you, and leave you deeply
pondering what The Economist once called "the wisdom of RageBoy."
|
|