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The Cluetrain Manifesto - 10th Anniversary Edition (Paperback, 10 Anniversary Ed) Loot Price: R714
Discovery Miles 7 140
Repayment Terms: R67 pm x 12*
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The Cluetrain Manifesto - 10th Anniversary Edition (Paperback, 10 Anniversary Ed)

Christopher Locke, Dan Gillmor, David Weinberger, Doc Searls, J. Rangaswami, Jake McKee, Rick Levine

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Loot Price R714 Discovery Miles 7 140 | Repayment Terms: R67 pm x 12*

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Ten years after "Cluetrain's" original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings.

The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

General

Imprint: BasicBooks
Country of origin: United States
Release date: March 2011
First published: April 2011
Authors: Christopher Locke • Dan Gillmor • David Weinberger • Doc Searls • J. Rangaswami • Jake McKee • Rick Levine
Dimensions: 210 x 140 x 23mm (L x W x T)
Format: Paperback
Pages: 298
Edition: 10 Anniversary Ed
ISBN-13: 978-0-465-02409-4
Categories: Books > Business & Economics > Business & management > E-commerce
Books > Science & Mathematics > Science: general issues > Impact of science & technology on society
Books > Computing & IT > Social & legal aspects of computing > Impact of computing & IT on society
LSN: 0-465-02409-2
Barcode: 9780465024094

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