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Sharing accurate and timely supply and demand information
throughout a supply chain can yield significant performance
improvements to all members of the supply chain. Despite the
benefits, many firms are reluctant to share information with their
supply chain partners due to an unequal distribution of risks,
costs, and benefits among the partners. Thus, incentive mechanisms
must be in place to induce communication, cooperation, and
collaboration among all members of a supply chain. The issue of
Information exchange/sharing has been examined by various
researchers over the last 15-20 years. However, there is no
research book that compiles various approaches, analyses, key
implications, as well as future development of this area. This book
will serve as a handbook for researchers who are interested in
learning the state of the art of the line of research in this area
and explore open research topics in this area. Contributors, all
leading researchers, have committed to delivering 18 chapters,
broken into four distinct sections covering the Value of
Information Sharing, Contracting and Information, Information
Signaling, and Incentives for Information Sharing.
Sharing accurate and timely supply and demand information
throughout a supply chain can yield significant performance
improvements to all members of the supply chain. Despite the
benefits, many firms are reluctant to share information with their
supply chain partners due to an unequal distribution of risks,
costs, and benefits among the partners. Thus, incentive mechanisms
must be in place to induce communication, cooperation, and
collaboration among all members of a supply chain. The issue of
Information exchange/sharing has been examined by various
researchers over the last 15-20 years. However, there is no
research book that compiles various approaches, analyses, key
implications, as well as future development of this area. This book
will serve as a handbook for researchers who are interested in
learning the state of the art of the line of research in this area
and explore open research topics in this area. Contributors, all
leading researchers, have committed to delivering 18 chapters,
broken into four distinct sections covering the Value of
Information Sharing, Contracting and Information, Information
Signaling, and Incentives for Information Sharing.
To compete in today's volatile market with rapidly changing
consumer tastes and erce competition, companies in the
manufacturing and service industries are - ploying new mechanisms
to increase sales, market shares, and pro ts. As an - fective
mechanism to segment a market comprising of consumers with
different needs, preferences, and willingness-to-pay, many rms have
used product (or s- vice) variety with different price points to
serve different segments of the market, see Ho (1998). Ideally, the
price of each of these products (or services) targets a particular
segment of customers. For example, airlines often use different
terms of sales (refundable/non-refundable,
upgradable/non-upgradable, direct/connecting ight, etc. ) to sell
economy class tickets at different prices. Likewise, retailers -
ten sell the same product at different prices in different channels
(company's own web site, dealers' web sites, or company's physical
stores) or at different times (- fore, during, and after the
selling season), see Talluri and van Ryzin (2005). Ample academic
literature in Operations Management and other areas considered
these strategies. However, as consumers become more knowledgeable
about the product, pricing, organizational and operational policies
that the companies deploy for pr- ucts and services, their
purchasing begins to change dramatically. In the academic
Operations Management literature, consumer demand is often
assumedtobe exogenous so that demand functions are usually modeled
as well de- ned and exogenously speci ed functions of price and/or
other product attributes such as quality.
Supply Chain Risk Management is an issue that many companies
face and yet few companies know how to deal with it in a systematic
and pragmatic manner. While avoiding and reducing supply chain
risks are certainly preferable, developing ways to restore and
stabilize supply chain operations rapidly after a major disruption
is critical for managing global supply chains. Sodhi and Tang
present important concepts, frameworks, strategies, and analyses
that are essential for managing supply chain risks. Not only does
this book suggest some practical ways to work with different
partners to manage the risks that are present in a global supply
chain, it creates a framework that would enable practitioners to
engage researchers to work on this important area.
"Thomas A. Debrowski, Executive Vice President, Worldwide
Operations, Mattel, Inc.
""
" When a firm outsources its operations to external suppliers, the
firm is vulnerable to major and rare disruptions that can occur at
any link in the global supply chain. Because these disruptions
rarely occur, few firms take commensurable actions to identify,
assess, mitigate and respond to various types of supply chain
risks. By introducing frameworks and concepts along with several
case studies and a review of academic literature, Sodhi and Tang
treat this important subject with practical relevance and academic
rigor. This book will bring practitioners and researchers to
develop effective and efficient ways to manage supply chain
risks.
"Marshall L. Fisher, UPS Professor, Professor of Operations and
Information Management and Co-Director of Fishman-Davidson Center
for Service and Operations Management, The Wharton School,
University of Pennsylvania
" This book ties observations in practice to methodologies and
research. The rich case examples motivated the approaches and
methodologies used to mitigate risks, and in the course of doing
so, Sodhi and Tang provided insights on existing and new research
opportunities. As a result, this book is highly relevant to both
practitioners and academics. Also, the book is also written with
management lessons on how risks can be mitigated, and how risks can
be contained once disruptions have occurred. As such, it is also a
book for management to gain insights and to develop management
skills.
"Hau L. Lee, Thoma Professor of Operations, Information and
Technology and Director of the Stanford Global Supply Chain
Management Forum, Graduate School of Business, Stanford
University
" As companies have extended their supply chains globally and as
the face increasing resource issues, they face a number of new risk
challenges. While there are various case studies written about
supply chain risks, this book gives a comprehensive treatment of
the subject with clarity. The concepts and frameworks developed by
Sodhi and Tang in this book would create awareness of this
important and yet not well understood subject, and strategies
described in this book would stimulate practitioners to develop a
holistic approach for identifying, assessing, mitigating, and
responding to different types of supply chain risks.
"Nick Wildgoose, Global Supply Chain Proposition Manager, Zurich
Insurance""
Product proliferation has become a common phenomenon. Most
companies now offer hundreds, if not thousands, of stock keeping
units (SKUs) in order to compete in the market place. Companies
with expanding product and service varieties face with problems of
obtaining accurate demand forecasts, controlling production and
inventory costs, and providing high quality and good delivery
performance for the customers. Marketing managers often advocate
widening product lines for increasing revenue and market share.
However, the breadth of product line can also decrease the
efficiency of manufacturing processes and distribution systems.
Thus firms must weigh the benefits of product variety against its
cost in order to determine the optimal level of product variety to
offer to their customers. Academics and practitioners are
interested in several fundamental questions about product variety.
For instance, why do companies extend their product lines? Do
consumers care about product variety? Will a brand with more
variety enjoy higher market share? How should product variety be
measured? How can a company exploit its product and process design
to deliver a higher level of product variety quickly and cheaply?
What should the level of product variety be and what should the
price of each of the product variants be? What kind of 'challenges
would a company face in offering a high level of product variety
and how can these obstacles be overcome? The solutions to these
questions span multiple functions and disciplines.
From the Foreword by Marshall Fisher, The Wharton School,
University of Pennsylvania: As generation of academics and
practitioners follows generation, it is worthwhile to compile long
views of the research and practice in the past to shed light on
research and practice going forward. This collection of
peer-reviewed articles is intended to provide such a long view.
This book contains a collection of chapters written by leading
scholars/practitioners who have continued their efforts in
developing and/or implementing innovative OR/MS tools for solving
real world problems. In this book, the contributors share their
perspectives about the past, present and future of OR/MS
theoretical development, solution tools, modeling approaches, and
applications. Specifically, this book collects chapters that offer
insights about the following topics: * Survey articles taking a
long view over the past two or more decades to arrive at the
present state of the art while outlining ideas for future research.
Surveys focus on use of a particular OR/MS approach, e.g.,
mathematical programming (LP, MILP, etc.) and solution methods for
particular family of application, e.g., distribution system design,
distribution planning system, health care. * Autobiographical or
biographical accounts of how particular inventions (e.g.,
Structured Modeling) were made. These could include personal
experiences in early development of OR/MS and an overview of what
has happened since. * Development of OR/MS mathematical tools
(e.g., stochastic programming, optimization theory). * Development
of OR/MS in a particular industry sector such as global supply
chain management. * Modeling systems for OR/MS and their
development over time as well as speculation on future development
(e.g., LINDO, LINGO, and What'sBest!) * New applications of OR/MS
models (e.g., happiness) The target audience of this book is young
researchers, graduate/advanced undergraduate students from OR/MS
and related fields like computer science, engineering, and
management as well as practitioners who want to understand how
OR/MS modeling came about over the past few decades and what
research topics or modeling approaches they could pursue in
research or application.
From the Foreword by Marshall Fisher, The Wharton School,
University of Pennsylvania: As generation of academics and
practitioners follows generation, it is worthwhile to compile long
views of the research and practice in the past to shed light on
research and practice going forward. This collection of
peer-reviewed articles is intended to provide such a long view.
This book contains a collection of chapters written by leading
scholars/practitioners who have continued their efforts in
developing and/or implementing innovative OR/MS tools for solving
real world problems. In this book, the contributors share their
perspectives about the past, present and future of OR/MS
theoretical development, solution tools, modeling approaches, and
applications. Specifically, this book collects chapters that offer
insights about the following topics: * Survey articles taking a
long view over the past two or more decades to arrive at the
present state of the art while outlining ideas for future research.
Surveys focus on use of a particular OR/MS approach, e.g.,
mathematical programming (LP, MILP, etc.) and solution methods for
particular family of application, e.g., distribution system design,
distribution planning system, health care. * Autobiographical or
biographical accounts of how particular inventions (e.g.,
Structured Modeling) were made. These could include personal
experiences in early development of OR/MS and an overview of what
has happened since. * Development of OR/MS mathematical tools
(e.g., stochastic programming, optimization theory). * Development
of OR/MS in a particular industry sector such as global supply
chain management. * Modeling systems for OR/MS and their
development over time as well as speculation on future development
(e.g., LINDO, LINGO, and What'sBest!) * New applications of OR/MS
models (e.g., happiness) The target audience of this book is young
researchers, graduate/advanced undergraduate students from OR/MS
and related fields like computer science, engineering, and
management as well as practitioners who want to understand how
OR/MS modeling came about over the past few decades and what
research topics or modeling approaches they could pursue in
research or application.
SUPPLY CHAIN ANALYSIS: A Handbook on the Interaction of
Information, System, and Optimization is a carefully developed work
focused on the analysis of supply chain interaction issues in
emerging markets and industry sectors. It is a leading-edge
handbook that will emphasize where little work has been done and
where the rubber meets the road the supply chain process,
information, and systems integration. These are pertinent issues
facing practitioners and researchers in today 's business
environment. This is a gap-bridging handbook that analyzes
interaction issues from both the research and practitioner sides.
The result is a volume that examines and provides practical
solutions on interaction issues while being firmly grounded in
research principles. Some of the topical areas the Handbook
examines are: The issue of supply chain design, from the
perspective of foreign cosmetic companies in China; The issue of
supply chain coordination among the grocery manufacturers. Most
notably, the opportunity for strategic, multi-lateral collaboration
through a shared distribution network; The impact of online
secondary markets on the operational issues of a supply chain; The
critical importance of risk and disruption in supply chain; and the
huge issue of integrating demand and supply, hence the need to
synchronize the supply chain with the demand chain.
The proliferation of new products has become a common phenomenon in
today's business world. Most companies now offer hundreds, if not
thousands, of stock keeping units (SKUs) in order to compete in the
market place. Companies that expand their product and service
varieties now face a new set of problems: accurate demand
forecasts, controlling production and inventory costs, and
providing high quality delivery performance. In addition, marketing
managers will often advocate widening product lines for increasing
revenue and market share, but increasing product lines can also
decrease the efficiency of manufacturing processes and distribution
systems. Hence, firms must weigh the benefits of increasing product
variety against its cost and determine the optimal level of product
variety to offer to their customers. Product Variety Management
examines the interrelated problems between the marketing and
production functions in industry, and through a series of research
survey papers by leading scholars in economics, engineering,
marketing, and operations research, the book addresses the
following questions: Why do companies extend their product lines?
Do consumers care about product variety? Will a brand with more
variety enjoy higher market share? How should product variety be
measured? How can a company exploit its product and process design
to deliver a higher level of product variety quickly and cheaply?
What should the level of product variety be and what should the
price of each of the product variants be? What kind of challenges
would a company face in offering a high level of product variety
and how can these obstacles be overcome? The solutions to these
questions are drawn frommultiple functions and a variety of
disciplines. Product Variety Management is a state-of-the-art
treatment of a multi-disciplinary approach to product variety.
This book focuses on three essential elements of agricultural
supply chains: Planting and Growing, Processing and Selling, and
Government Interventions. For decades, most agricultural economists
applied macro-economic theory in decisions pertaining to the
optimization of food production and distribution. However, few
researchers used micro-economic theory to examine how individual
farmers respond to market information, incentive pricing mechanisms
and different market structures in the trade of agricultural goods.
Examining challenges in agricultural supply chain operations
through the lens of micro-economic theory is imperative because it
can enable policymakers and social enterprises to develop and
design market information provision policy, incentive contracts and
market structures for improving farmer and consumer welfare. In
each chapter, contributing authors motivate their research
questions by providing the context and articulating the importance
of their questions. They present their analysis to examine the
respective research questions and explain their results. At the end
of each chapter, they provide a short list of future research
questions.
This book focuses on three essential elements of agricultural
supply chains: Planting and Growing, Processing and Selling, and
Government Interventions. For decades, most agricultural economists
applied macro-economic theory in decisions pertaining to the
optimization of food production and distribution. However, few
researchers used micro-economic theory to examine how individual
farmers respond to market information, incentive pricing mechanisms
and different market structures in the trade of agricultural goods.
Examining challenges in agricultural supply chain operations
through the lens of micro-economic theory is imperative because it
can enable policymakers and social enterprises to develop and
design market information provision policy, incentive contracts and
market structures for improving farmer and consumer welfare. In
each chapter, contributing authors motivate their research
questions by providing the context and articulating the importance
of their questions. They present their analysis to examine the
respective research questions and explain their results. At the end
of each chapter, they provide a short list of future research
questions.
Supply Chain Risk Management is an issue that many companies
face and yet few companies know how to deal with it in a systematic
and pragmatic manner. While avoiding and reducing supply chain
risks are certainly preferable, developing ways to restore and
stabilize supply chain operations rapidly after a major disruption
is critical for managing global supply chains. Sodhi and Tang
present important concepts, frameworks, strategies, and analyses
that are essential for managing supply chain risks. Not only does
this book suggest some practical ways to work with different
partners to manage the risks that are present in a global supply
chain, it creates a framework that would enable practitioners to
engage researchers to work on this important area.
"Thomas A. Debrowski, Executive Vice President, Worldwide
Operations, Mattel, Inc.
""
" When a firm outsources its operations to external suppliers, the
firm is vulnerable to major and rare disruptions that can occur at
any link in the global supply chain. Because these disruptions
rarely occur, few firms take commensurable actions to identify,
assess, mitigate and respond to various types of supply chain
risks. By introducing frameworks and concepts along with several
case studies and a review of academic literature, Sodhi and Tang
treat this important subject with practical relevance and academic
rigor. This book will bring practitioners and researchers to
develop effective and efficient ways to manage supply chain
risks.
"Marshall L. Fisher, UPS Professor, Professor of Operations and
Information Management and Co-Director of Fishman-Davidson Center
for Service and Operations Management, The Wharton School,
University of Pennsylvania
" This book ties observations in practice to methodologies and
research. The rich case examples motivated the approaches and
methodologies used to mitigate risks, and in the course of doing
so, Sodhi and Tang provided insights on existing and new research
opportunities. As a result, this book is highly relevant to both
practitioners and academics. Also, the book is also written with
management lessons on how risks can be mitigated, and how risks can
be contained once disruptions have occurred. As such, it is also a
book for management to gain insights and to develop management
skills.
"Hau L. Lee, Thoma Professor of Operations, Information and
Technology and Director of the Stanford Global Supply Chain
Management Forum, Graduate School of Business, Stanford
University
" As companies have extended their supply chains globally and as
the face increasing resource issues, they face a number of new risk
challenges. While there are various case studies written about
supply chain risks, this book gives a comprehensive treatment of
the subject with clarity. The concepts and frameworks developed by
Sodhi and Tang in this book would create awareness of this
important and yet not well understood subject, and strategies
described in this book would stimulate practitioners to develop a
holistic approach for identifying, assessing, mitigating, and
responding to different types of supply chain risks.
"Nick Wildgoose, Global Supply Chain Proposition Manager, Zurich
Insurance""
To compete in today's volatile market with rapidly changing
consumer tastes and erce competition, companies in the
manufacturing and service industries are - ploying new mechanisms
to increase sales, market shares, and pro ts. As an - fective
mechanism to segment a market comprising of consumers with
different needs, preferences, and willingness-to-pay, many rms have
used product (or s- vice) variety with different price points to
serve different segments of the market, see Ho (1998). Ideally, the
price of each of these products (or services) targets a particular
segment of customers. For example, airlines often use different
terms of sales (refundable/non-refundable,
upgradable/non-upgradable, direct/connecting ight, etc. ) to sell
economy class tickets at different prices. Likewise, retailers -
ten sell the same product at different prices in different channels
(company's own web site, dealers' web sites, or company's physical
stores) or at different times (- fore, during, and after the
selling season), see Talluri and van Ryzin (2005). Ample academic
literature in Operations Management and other areas considered
these strategies. However, as consumers become more knowledgeable
about the product, pricing, organizational and operational policies
that the companies deploy for pr- ucts and services, their
purchasing begins to change dramatically. In the academic
Operations Management literature, consumer demand is often
assumedtobe exogenous so that demand functions are usually modeled
as well de- ned and exogenously speci ed functions of price and/or
other product attributes such as quality.
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