Why aren't suck-ups seen for what they really are? Why do organizations reward the most vocal or most visible even if they aren't the most qualified? These are critically important questions. Beyond bruised egos and a free-floating sense of unfairness lies a larger organizational problem: when the wrong people get noticed and rewarded, organizations suffer. Projects fail, goals are not met, employee morale and motivation disintegrate, and cynicism festers. This book can help you prevent those drastic outcomes by making authentic self-promotion part of your everyday work life.

High-performing individuals and groups are often not adequately recognized for their contributions. The antidote to being overlooked or underestimated is self-promotion--the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.