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More than 25 experts from around the world have contributed to this
unique and provocative book. In a series of illuminating short
essays, each author has presented a striking image as an invitation
to consider the ghosts of colonialism and imperialism in today's
global economy. In defiance of those who claim that today's
capitalist system is free of racism and exploitation, this book
shows that the past is not behind us, it defines our world and our
lives. This book takes the reader on a global tour, from Malaysia
to Canada, from Angola to Mexico, from Libya to China, from the
City of London to the Australian outback, from the deep sea to the
atmosphere. Along the way we meet the financiers, artists,
advertisers, activists and everyday people who are grappling with
the entangled legacies of empire. -- .
This book takes a people-centred approach to the ever-fluid and
rapidly-transforming professional world of public relations (PR) in
the age of digital platforms. As everyday PR work becomes
increasingly shaped by the platform economy, this is transforming
how the PR profession talks about itself, its issues and concerns.
Drawing on different textual genres and discursive strategies, the
author examines the shifting boundaries between PR and adjacent
fields such as advertising, marketing and journalism - and
illuminates varied lifeworlds of PR professionals from different
backgrounds, races and genders. Written for academics,
practitioners and those interested in the world of public
relations, the book will also be enjoyed by young professionals
working in this interesting and fast-changing occupation.
The public relations profession positions itself as expert in
building trust throughout global markets, particularly after crisis
strikes. Successive crises have tainted financial markets in recent
years. Calls to restore trust in finance have been particularly
pressing, given trust's crucial role as lubricant in global
financial engines. Nonetheless, years after the global financial
crisis, trust in financial markets remains both tenuous and
controversial. This book explores PR in financial markets, posing a
fundamental question about PR professionals as would-be 'trust
strategists'. If PR promotes its expertise in building and
restoring trust, how can it ignore its potential role in losing
trust in the first place? Drawing on examples from state finance,
international lending agencies, trade bodies, financial
institutions and consumer groups in mature and emerging financial
centres, this book explores the wide-ranging role of PR in
financial markets, including: State finance and debt capital
markets Investor relations, M&A and IPOs Corporate
communications for financial institutions Product promotion and
consumer finance Financial trade associations and lobbying
Consumerism and financial activism. Far reaching and challenging,
this innovative book will be essential reading for researchers,
advanced students and professionals in PR, communication and
finance.
The public relations profession positions itself as expert in
building trust throughout global markets, particularly after crisis
strikes. Successive crises have tainted financial markets in recent
years. Calls to restore trust in finance have been particularly
pressing, given trust's crucial role as lubricant in global
financial engines. Nonetheless, years after the global financial
crisis, trust in financial markets remains both tenuous and
controversial. This book explores PR in financial markets, posing a
fundamental question about PR professionals as would-be 'trust
strategists'. If PR promotes its expertise in building and
restoring trust, how can it ignore its potential role in losing
trust in the first place? Drawing on examples from state finance,
international lending agencies, trade bodies, financial
institutions and consumer groups in mature and emerging financial
centres, this book explores the wide-ranging role of PR in
financial markets, including: State finance and debt capital
markets Investor relations, M&A and IPOs Corporate
communications for financial institutions Product promotion and
consumer finance Financial trade associations and lobbying
Consumerism and financial activism. Far reaching and challenging,
this innovative book will be essential reading for researchers,
advanced students and professionals in PR, communication and
finance.
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