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Public Relations and the Digital - Professional Discourse and Change (Hardcover, 1st ed. 2022)
Loot Price: R2,861
Discovery Miles 28 610
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Public Relations and the Digital - Professional Discourse and Change (Hardcover, 1st ed. 2022)
Series: Communicating in Professions and Organizations
Expected to ship within 10 - 15 working days
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This book takes a people-centred approach to the ever-fluid and
rapidly-transforming professional world of public relations (PR) in
the age of digital platforms. As everyday PR work becomes
increasingly shaped by the platform economy, this is transforming
how the PR profession talks about itself, its issues and concerns.
Drawing on different textual genres and discursive strategies, the
author examines the shifting boundaries between PR and adjacent
fields such as advertising, marketing and journalism - and
illuminates varied lifeworlds of PR professionals from different
backgrounds, races and genders. Written for academics,
practitioners and those interested in the world of public
relations, the book will also be enjoyed by young professionals
working in this interesting and fast-changing occupation.
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