Public Relations and the Digital - Professional Discourse and Change (Hardcover, 1st ed. 2022)

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism - and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Series:	Communicating in Professions and Organizations
Release date:	September 2022
First published:	2022
Authors:	Clea Bourne
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	230
Edition:	1st ed. 2022
ISBN-13:	978-3-03-113955-0
Categories:	Books > Language & Literature > Language & linguistics > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Sociology, social studies > Social institutions > Work & labour Books > Business & Economics > Business & management > Sales & marketing > Public relations Promotions
LSN:	3-03-113955-0
Barcode:	9783031139550

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