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Too Good to Fail: Creating Marketplace Value form the World's
Brightest Minds is a guide for senior managers seeking to address
their need to rapidly develop globally innovative products with
constrained R&D budgets. It creates a practical strategy to
address and bring together, for the first time, the emergence of
open innovation networks, intellectual property, technology
transfer and the ubiquitous compression of technology development
time lines in a clear, connected and lucid manner. In the industry
today, companies look to remain competitive in the face of the
convergence of global innovation networks and sub-optimal equity
markets. This book offers a new perspective, turning what was once
perceived as a weakness into a strength. Drastic action is required
to address the inability of companies to control the development of
new technology. It requires relinquishing the illusion of control
over new technology development and embracing crowdsourcing
discoveries from the world's leading research institutions to
exogenously replace the "R" of corporate "R&D." The synthesis
of the literatures on open innovation and technology transfer
should prove useful to the growing number of practitioners in
technology transfer. The recent global emergence of Patent Box tax
relief has for the first time created the financial incentives for
firms to seek to create marketplace value from university
intellectual capital, to improve both their competitiveness and
after tax income.
A toolbox for accessing federal laboratory innovations and
financing the acquisition of new technologies with corporate
equity, this book is also a guide to understanding the expertise of
specific government laboratories. Entrepreneurs can rapidly
accelerate the growth of their companies and become more
competitive by acquiring federal laboratory innovations. This book
is an indispensable resource for those who want access to the
latest breakthrough technologies, most of which can be traced to
universities and federally funded laboratories. These
taxpayer-funded "idea factories" can and should be leveraged by
companies for competitive advantage. The authors describe how the
private sector can engage these labs as long-term strategic
partners, as well as development partners for the ongoing,
cost-effective improvement of new technologies. Jargon-free and
succinct, this guide also explains how to benefit from knowledge of
the current technology-transfer landscape in order to maximize this
special private-public partnership. No country can equal the United
States in research and development assets. But the federal
government is not always as successful as it could be in using its
authority to encourage such partnerships. It is therefore up to the
private sector--entrepreneurs as well as established companies
seeking new growth outlets-exploit the information presented here.
Included is a directory of federal laboratories with a synopsis of
their expertise and contact information, along with copies of the
breakthrough technology-transfer legislation that has made
technology transfer possible.
Too Good to Fail: Creating Marketplace Value form the World's
Brightest Minds is a guide for senior managers seeking to address
their need to rapidly develop globally innovative products with
constrained R&D budgets. It creates a practical strategy to
address and bring together, for the first time, the emergence of
open innovation networks, intellectual property, technology
transfer and the ubiquitous compression of technology development
time lines in a clear, connected and lucid manner. In the industry
today, companies look to remain competitive in the face of the
convergence of global innovation networks and sub-optimal equity
markets. This book offers a new perspective, turning what was once
perceived as a weakness into a strength. Drastic action is required
to address the inability of companies to control the development of
new technology. It requires relinquishing the illusion of control
over new technology development and embracing crowdsourcing
discoveries from the world's leading research institutions to
exogenously replace the "R" of corporate "R&D." The synthesis
of the literatures on open innovation and technology transfer
should prove useful to the growing number of practitioners in
technology transfer. The recent global emergence of Patent Box tax
relief has for the first time created the financial incentives for
firms to seek to create marketplace value from university
intellectual capital, to improve both their competitiveness and
after tax income.
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