Too Good to Fail: Creating Marketplace Value form the World's
Brightest Minds is a guide for senior managers seeking to address
their need to rapidly develop globally innovative products with
constrained R&D budgets. It creates a practical strategy to
address and bring together, for the first time, the emergence of
open innovation networks, intellectual property, technology
transfer and the ubiquitous compression of technology development
time lines in a clear, connected and lucid manner. In the industry
today, companies look to remain competitive in the face of the
convergence of global innovation networks and sub-optimal equity
markets. This book offers a new perspective, turning what was once
perceived as a weakness into a strength. Drastic action is required
to address the inability of companies to control the development of
new technology. It requires relinquishing the illusion of control
over new technology development and embracing crowdsourcing
discoveries from the world's leading research institutions to
exogenously replace the "R" of corporate "R&D." The synthesis
of the literatures on open innovation and technology transfer
should prove useful to the growing number of practitioners in
technology transfer. The recent global emergence of Patent Box tax
relief has for the first time created the financial incentives for
firms to seek to create marketplace value from university
intellectual capital, to improve both their competitiveness and
after tax income.
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