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This book is designed to help people, whether in large corporations
or the smallest of enterprises, to venture with confidence into
cyberspace. Written in non-technical language by a businessman for
other business people, it highlights the many opportunities
emerging for enterprise and personal career development.Contents:
What is cyberspace?; Marketing and communicating around the world;
Marketing research in cyberspace; Where to locate your business
premises in both cyberspace and the real world; How to set up your
cyberspace business presence; The new languages of cyberspace: how
to build your business site on the web; Collecting the money; Your
cyberspace business plan: don't forget the human values; Your
shopping list of hardware and software products and programs; Every
cyberspace entrepreneur is a publisher; Producing and packaging
cyberspace disk products; New business models for the new
information age; Glossary; Index.
The extraordinary growth of the Internet and other information age
developments in communications, particularly marketing
communications, are transforming the international and national
business environments. This work is designed to help people,
whether with large corporations or the smallest of enterprises, to
venture with confidence into cyberspace. Written in non-technical
language by a businessman for other business people, the
information seizes on the many opportunities emerging for
enterprises and personal career development. The socio-economic
impact is covered from important perspectives, such as the impact
on the Third World. The book heralds an age in which information
becomes an internationally marketable commodity, and gives
individual entrepreneurs on miniscule budgets the tools to compete
against the big corporate guns on a level playing field. The
appendices include useful electronic mailing lists, a product
protection and order delivery system on the Web, and details on
getting connected in the UK.
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