This book is designed to help people, whether in large corporations or the smallest of enterprises, to venture with confidence into cyberspace. Written in non-technical language by a businessman for other business people, it highlights the many opportunities emerging for enterprise and personal career development.Contents: What is cyberspace?; Marketing and communicating around the world; Marketing research in cyberspace; Where to locate your business premises in both cyberspace and the real world; How to set up your cyberspace business presence; The new languages of cyberspace: how to build your business site on the web; Collecting the money; Your cyberspace business plan: don't forget the human values; Your shopping list of hardware and software products and programs; Every cyberspace entrepreneur is a publisher; Producing and packaging cyberspace disk products; New business models for the new information age; Glossary; Index.

The extraordinary growth of the Internet and other information age developments in communications, particularly marketing communications, are transforming the international and national business environments. This work is designed to help people, whether with large corporations or the smallest of enterprises, to venture with confidence into cyberspace. Written in non-technical language by a businessman for other business people, the information seizes on the many opportunities emerging for enterprises and personal career development. The socio-economic impact is covered from important perspectives, such as the impact on the Third World. The book heralds an age in which information becomes an internationally marketable commodity, and gives individual entrepreneurs on miniscule budgets the tools to compete against the big corporate guns on a level playing field. The appendices include useful electronic mailing lists, a product protection and order delivery system on the Web, and details on getting connected in the UK.