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Now available in paperback The first book on marketing for
librarians written by a single author, this is a theoretical
approach to the marketing/PR process within the management
structure. Contents include the definition of marketing and public
relations; their historical development, principles, and concepts;
process, program planning, and practice; library marketing and PR
promotion techniques; analysis and evaluation; marketing/PR plans
for specific libraries; national library marketing and PR; trends
in library marketing/PR; and a brief discussion of the relative
merits of marketing as opposed to public relations for libraries.
All types of libraries are covered; academic, public, school, and
special. Emphasis is on current marketing practice and how it is
being used in libraries, as well as on its potential for use in
libraries.
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