Marketing and Public Relations for Libraries (Paperback)

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. Contents include the definition of marketing and public relations; their historical development, principles, and concepts; process, program planning, and practice; library marketing and PR promotion techniques; analysis and evaluation; marketing/PR plans for specific libraries; national library marketing and PR; trends in library marketing/PR; and a brief discussion of the relative merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.

General

Imprint:	Scarecrow Press
Country of origin:	United States
Series:	The Library Administration Series
Release date:	1987
First published:	1987
Authors:	Cosette Kies
Dimensions:	214 x 139 x 18mm (L x W x T)
Format:	Paperback
Pages:	213
ISBN-13:	978-0-8108-4656-2
Categories:	Books > Reference & Interdisciplinary > Library & information sciences > Library, archive & information management Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN:	0-8108-4656-X
Barcode:	9780810846562

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