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Techniques of Writing Business Letters, Memos, and Reports is a
concise supplemental text covering the basics of effective business
writing in these three essential areas. The text eases the job of
teaching, as students are not only told what to do, they are shown,
step-by-step. Short, applications-oriented exercises enable
students to practice what they have learned and allow instructors
to pinpoint areas which require more work.
In this book, Courtland L. Bovee reveals the following secrets of
successful writing that help students become better business
writers:
* Action-oriented phrases that sell ideas and motivate others to
do what you want them to do.
* Three words that can destroy favorable reactions to what you
write.
* How to turn negative words into positive words.
* A simple formula that makes your writing more readable.
* How to keep your business associates and customers happy--even
when you have to criticize, scold, or decline a request.
* Writing shortcuts that put across your ideas quickly and
concisely.
* Writing tips that turn adversaries into friends. How to make
written communication work for you instead of against you.
This best-selling book presents a balanced view of business--its
strengths, weaknesses, challenges, successes, failures, and
problems. The highly experienced authors have provided an
up-to-date book, with real-life examples, careful in-depth
coverage, and a lively conversational writing style that explains
the opportunities and rewards of a business career. Topics include:
conducting business in the global economy; starting and expanding a
small business; managing a business; managing employees; developing
marketing strategies to satisfy customers; managing accounting and
financial resources; and special topics such as business law,
taxes, and the U.S. legal system, risk management and insurance,
and careers in business and the employment search. An excellent
desk reference for anyone involved in business, especially managers
and entrepreneurs in small business enterprises.
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