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Excellence in Business and Photo Essay Package, with Coursecompass (Revised Edition) (Hardcover, 11Rev ed)
Loot Price: R2,232
Discovery Miles 22 320
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Excellence in Business and Photo Essay Package, with Coursecompass (Revised Edition) (Hardcover, 11Rev ed)
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This best-selling book presents a balanced view of business--its
strengths, weaknesses, challenges, successes, failures, and
problems. The highly experienced authors have provided an
up-to-date book, with real-life examples, careful in-depth
coverage, and a lively conversational writing style that explains
the opportunities and rewards of a business career. Topics include:
conducting business in the global economy; starting and expanding a
small business; managing a business; managing employees; developing
marketing strategies to satisfy customers; managing accounting and
financial resources; and special topics such as business law,
taxes, and the U.S. legal system, risk management and insurance,
and careers in business and the employment search. An excellent
desk reference for anyone involved in business, especially managers
and entrepreneurs in small business enterprises.
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