Given the current lack of a suitable vaccine or effective treatment for HIV/AIDS, widespread behaviour change must be achieved if the spread of AIDS is to be minimised. In an effort to assist in the development of appropriate education programmes, considerable research attention has been directed towards the identification of factors that influence whether people engage in AIDS-preventive behaviour. Much of this research has utilized Fishbein and Ajzen's theory of reasoned action and its extensions to identify the determinants of safer sex behaviour. Despite the amount of attention directed towards the examination of factors that influence whether people choose to engage in high-risk practices, there have been few attempts to review and integrate this research. "The Theory of Reasoned Action" combines theoretical exposition, critique and empirical research and their relation to major models in health psychology with specific applications to AIDS education.

Language, Communication, and Intergroup Relations presents the current state of knowledge at the intersection of language, communication, and intergroup relations, drawing on interdisciplinary work from the fields of communication, social psychology, and sociolinguistics. Building from that existing work, it presents a series of provocative and innovative new directions in this area. The work is organized around a series of five themes: * Language and Culture * Intergroup Communication * Intergenerational Relations * Interpersonal Accommodation * Institutional Accommodation. Within each theme, prominent scholars present reviews of the literature, which are followed by responses, reactions, and extensions from a multidisciplinary group of researchers. These responses often move beyond typical academic prose and engage with the material in novel ways, including graphical theoretical models, short personal reflections, and creative prose. It is essential reading for students and academics in the interdisciplinary fields of communication, language, and social psychology.

Language, Communication, and Intergroup Relations presents the current state of knowledge at the intersection of language, communication, and intergroup relations, drawing on interdisciplinary work from the fields of communication, social psychology, and sociolinguistics. Building from that existing work, it presents a series of provocative and innovative new directions in this area. The work is organized around a series of five themes: * Language and Culture * Intergroup Communication * Intergenerational Relations * Interpersonal Accommodation * Institutional Accommodation. Within each theme, prominent scholars present reviews of the literature, which are followed by responses, reactions, and extensions from a multidisciplinary group of researchers. These responses often move beyond typical academic prose and engage with the material in novel ways, including graphical theoretical models, short personal reflections, and creative prose. It is essential reading for students and academics in the interdisciplinary fields of communication, language, and social psychology.

The Theory of reasoned action explores the theory and emphirical reserach in to the factors which influence whether people engage in high-risk practices , with specific reference to AIDS education.

This volume informs professionals about what research in cross-cultural psychology has revealed about communication across and between cultures. This text aims to open the readers' mind to the nature of communication and to the challenge of communicating successfully across cultures. Providing a review of cross-cultural psychological concepts and research for non-specialists, this text also offers guidelines for best practice and strategies in communication. It examines major problem areas in communication across cultures and in inter-cultural encounters, from the perspective of cross-cultural psychology.