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How do you come up with ideas that change the world?
________________ This bold and inspiring new book argues that
everyone who made leaps of creative genius - whether to cure Ebola
or circumnavigate the world in a hot air balloon - had one thing in
common; they all thought like ALIENs. Distilling over a decade of
research into a fascinating journey through history, science and
business, Bouquet, Barsoux and Wade reveal that there are five
patterns of thinking that distinguish true innovators from the rest
of us; Attention, Levitation, Imagination, Experimentation and
Navigation. But, crucially, they show how utilising this model will
help you solve any complex problem and come up with ground-breaking
ideas of your own. ________________ 'Stuck in innovation
stagnation? Read this brilliant book, and you'll break free from
it' Rolf Dobelli, author of the million-copy bestseller The Art of
Thinking Clearly 'A sharp critique of the conventional wisdom
around innovation with thought-provoking advice for how to do it
better' Jake Knaap, New York Times-bestselling author of Sprint
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