Alien Thinking - How to Bring Your Breakthrough Ideas to Life (Paperback)

How do you come up with ideas that change the world? ________________ This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs. Distilling over a decade of research into a fascinating journey through history, science and business, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you solve any complex problem and come up with ground-breaking ideas of your own. ________________ 'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly 'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

General

Imprint:	Penguin Business
Country of origin:	United Kingdom
Release date:	March 2021
Authors:	Cyril Bouquet • Jean-Louis Barsoux • Michael Wade
Dimensions:	234 x 153 x 25mm (L x W x T)
Format:	Paperback - Trade
Pages:	304
ISBN-13:	978-0-241-48198-1
Categories:	Books > Social sciences > Education > Educational psychology Books > Business & Economics > Business & management > Business strategy Books > Science & Mathematics > Science: general issues > Industrial applications of scientific research & technological innovation Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Health, Home & Family > Self-help & practical interests > Popular psychology > Memory improvement & thinking techniques Promotions
LSN:	0-241-48198-8
Barcode:	9780241481981

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