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Marketing research (Paperback): A. Berndt, D. Petzer Marketing research (Paperback)
A. Berndt, D. Petzer
Sold By Aristata Bookshop - Fulfilled by Loot
 R650 Discovery Miles 6 500
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A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.

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