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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Marketing research (Paperback) Price: R694
Discovery Miles 6 940
Repayment Terms: R65 pm x 12*
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Marketing research (Paperback): A. Berndt, D. Petzer

Marketing research (Paperback)

A. Berndt, D. Petzer

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Price R694
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Discovery Miles 6 940 | Repayment Terms: R65 pm x 12*

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A comprehensive text, aiming to demystify the topic, Marketing Research is written in a practical manner, emanating from the research process perspective. Approaching the subject from a sound academic basis, assisted with a Central Case Study steeped in industry and formulated by Neil Higgs from TNS Research Surveys, this text becomes essential reading for any student or practitioner in the field.

General

Imprint: Pearson Education South Africa
Country of origin: South Africa
Release date: February 2011
Authors: A. Berndt • D. Petzer
Dimensions: 242 x 167 x 19mm (L x W x T)
Format: Paperback
Pages: 356
ISBN-13: 978-1-77025-981-2
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Consumer Studies
Books > Academic & Education > Varsity Textbooks > Marketing
LSN: 1-77025-981-3
Barcode: 9781770259812

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