|
Showing 1 - 10 of
10 matches in All Departments
This book highlights interdisciplinary insights, latest research
results, and technological trends in Business Intelligence and
Modelling in fields such as: Business Intelligence, Business
Transformation, Knowledge Dissemination & Implementation,
Modeling for Logistics, Business Informatics, Business Model
Innovation, Simulation Modelling, E-Business, Enterprise &
Conceptual Modelling, etc. The book is divided into eight sections,
grouping emerging marketing technologies together in a close
examination of practices, problems and trends. The chapters have
been written by researchers and practitioners that demonstrate a
special orientation in Strategic Marketing and Business
Intelligence. This volume shares their recent contributions to the
field and showcases their exchange of insights.
This book highlights interdisciplinary insights, latest research
results, and technological trends in Business Intelligence and
Modelling in fields such as: Business Intelligence, Business
Transformation, Knowledge Dissemination & Implementation,
Modeling for Logistics, Business Informatics, Business Model
Innovation, Simulation Modelling, E-Business, Enterprise &
Conceptual Modelling, etc. The book is divided into eight sections,
grouping emerging marketing technologies together in a close
examination of practices, problems and trends. The chapters have
been written by researchers and practitioners that demonstrate a
special orientation in Strategic Marketing and Business
Intelligence. This volume shares their recent contributions to the
field and showcases their exchange of insights.
This proceedings volume presents the latest on the theoretical
approach of the contemporary issues evolved in strategic marketing
and the integration of theory and practice. It highlights strategic
research and innovative activities in marketing. The contributed
chapters are concerned with using modern qualitative and
quantitative techniques based on information technology used to
manage and analyze business data, to discover hidden knowledge and
to introduce intelligence into marketing processes. This allows for
a focus on innovative applications in all aspects of marketing, of
computerized technologies related to data analytics, predictive
analytics and modeling, business intelligence and knowledge
engineering, in order to demonstrate new ways of uncovering hidden
knowledge and supporting marketing decisions with evidence-based
intelligent tools. The chapters from the proceedings of the 5th
International Conference on Strategic Innovative Marketing 2016
cover areas such as social media marketing innovation, sustainable
marketing, customer satisfaction strategies, customer relationship
management, marketing research and analytics. The papers have been
written by scientists, researchers, practitioners and students that
demonstrate a special orientation in strategic marketing, all of
whom aspire to be ahead of the curve based on the pillars of
innovation. This proceedings volume shares their recent
contributions to the field and showcases their exchange of insights
on strategic issues in the science of innovation marketing.
This book presents the latest on the theoretical approach of the
contemporary issues evolved in strategic marketing and the
integration of theory and practice. It seeks to make advancements
in the discipline by promoting strategic research and innovative
activities in marketing. The book highlights the use of data
analytics, intelligence and knowledge-based systems in this area.
In the era of knowledge-based economy, marketing has a lot to gain
from collecting and analyzing data associated with customers,
business processes, market economics or even data related to social
activities. The contributed chapters are concerned with using
modern qualitative and quantitative techniques based on information
technology used to manage and analyze business data, to discover
hidden knowledge and to introduce intelligence into marketing
processes. This allows for a focus on innovative applications in
all aspects of marketing, of computerized technologies related to
data analytics, predictive analytics and modeling, business
intelligence and knowledge engineering, in order to demonstrate new
ways of uncovering hidden knowledge and supporting marketing
decisions with evidence-based intelligent tools. Among the topics
covered include innovative tourism marketing strategies, marketing
communications in small and medium-sized enterprises (SMEs), the
use of business modeling, as well as reflecting on the marketing
trends and outlook for all transportation industry segments. The
papers in this proceedings has been written by scientists,
researchers, practitioners and students that demonstrate a special
orientation in strategic marketing, all of whom aspire to be ahead
of the curve based on the pillars of innovation. This proceedings
volume compiles their contributions to the field, highlighting the
exchange of insights on strategic issues in the science of
innovation marketing.
This proceedings volume presents the latest on the theoretical
approach of the contemporary issues evolved in strategic marketing
and the integration of theory and practice. It highlights strategic
research and innovative activities in marketing. The contributed
chapters are concerned with using modern qualitative and
quantitative techniques based on information technology used to
manage and analyze business data, to discover hidden knowledge and
to introduce intelligence into marketing processes. This allows for
a focus on innovative applications in all aspects of marketing, of
computerized technologies related to data analytics, predictive
analytics and modeling, business intelligence and knowledge
engineering, in order to demonstrate new ways of uncovering hidden
knowledge and supporting marketing decisions with evidence-based
intelligent tools. The chapters from the proceedings of the 5th
International Conference on Strategic Innovative Marketing 2016
cover areas such as social media marketing innovation, sustainable
marketing, customer satisfaction strategies, customer relationship
management, marketing research and analytics. The papers have been
written by scientists, researchers, practitioners and students that
demonstrate a special orientation in strategic marketing, all of
whom aspire to be ahead of the curve based on the pillars of
innovation. This proceedings volume shares their recent
contributions to the field and showcases their exchange of insights
on strategic issues in the science of innovation marketing.
This book presents the latest on the theoretical approach of the
contemporary issues evolved in strategic marketing and the
integration of theory and practice. It seeks to make advancements
in the discipline by promoting strategic research and innovative
activities in marketing. The book highlights the use of data
analytics, intelligence and knowledge-based systems in this area.
In the era of knowledge-based economy, marketing has a lot to gain
from collecting and analyzing data associated with customers,
business processes, market economics or even data related to social
activities. The contributed chapters are concerned with using
modern qualitative and quantitative techniques based on information
technology used to manage and analyze business data, to discover
hidden knowledge and to introduce intelligence into marketing
processes. This allows for a focus on innovative applications in
all aspects of marketing, of computerized technologies related to
data analytics, predictive analytics and modeling, business
intelligence and knowledge engineering, in order to demonstrate new
ways of uncovering hidden knowledge and supporting marketing
decisions with evidence-based intelligent tools. Among the topics
covered include innovative tourism marketing strategies, marketing
communications in small and medium-sized enterprises (SMEs), the
use of business modeling, as well as reflecting on the marketing
trends and outlook for all transportation industry segments. The
papers in this proceedings has been written by scientists,
researchers, practitioners and students that demonstrate a special
orientation in strategic marketing, all of whom aspire to be ahead
of the curve based on the pillars of innovation. This proceedings
volume compiles their contributions to the field, highlighting the
exchange of insights on strategic issues in the science of
innovation marketing.
This book presents advanced methods in business intelligence models
that are applicable in research areas of business and enterprise
research such as business informatics, e-business, customer
behavior and agricultural business. Featuring selected
contributions presented at the 2021 International Conference on
Business Intelligence and Modelling (IC-BIM) held in Athens,
Greece, this book analyses a series of issues and tools for
business intelligence in everyday business operations. The
International Conference on Business Intelligence and Modelling
(IC-BIM) started in 2011 and is an international interdisciplinary
conference focusing on the theoretical approach of the contemporary
issues evolved in business intelligence and modelling and the
integration of theory and practice.
This proceedings volume highlights cutting-edge approaches for
contemporary issues evolved in strategic marketing and the
integration of theory and practice. It focuses on strategic
research and innovative activities in marketing that can be used in
everyday operations. The contributions have been divided into eight
sections, grouping emerging marketing technologies together in a
close examination of practices, problems and trends. The first
section examines management challenges which influence societies,
cultures, networks, organizations, teams, and individuals. It
emphasizes ways business processes foster innovation and facilitate
management transitions from dominant structures to more
evolutionary, developmental paradigms. The second section discusses
the benefits and guidelines to implementation of green marketing
strategies. The following section pursues new perspectives of the
role of location in marketing and its impact on consumer
well-being. The next section explores the impacts of user generated
content (UGC) on marketing theories and practice, which is followed
by a section identifying how market-based assets can contribute to
a sustainable competitive advantage. The sixth section covers
understanding consumer perception to make marketing decisions. The
final sections promote the use of business informatics and modeling
in marketing and also the development of integrating information
management in ways that change how people use information to engage
in knowledge focused activities. The papers from the proceedings of
the 6th International Conference on Strategic Innovative Marketing
(IC-SIM 2017) have been written by scientists, researchers,
practitioners and students that demonstrate a special orientation
in strategic marketing, all of whom aspire to be ahead of the curve
based on the pillars of innovation. This proceedings volume shares
their recent contributions to the field and showcases their
exchange of insights on strategic issues in the science of
innovation marketing.
This proceedings volume highlights cutting-edge approaches for
contemporary issues evolved in strategic marketing and the
integration of theory and practice. It focuses on strategic
research and innovative activities in marketing that can be used in
everyday operations. The contributions have been divided into eight
sections, grouping emerging marketing technologies together in a
close examination of practices, problems and trends. The first
section examines management challenges which influence societies,
cultures, networks, organizations, teams, and individuals. It
emphasizes ways business processes foster innovation and facilitate
management transitions from dominant structures to more
evolutionary, developmental paradigms. The second section discusses
the benefits and guidelines to implementation of green marketing
strategies. The following section pursues new perspectives of the
role of location in marketing and its impact on consumer
well-being. The next section explores the impacts of user generated
content (UGC) on marketing theories and practice, which is followed
by a section identifying how market-based assets can contribute to
a sustainable competitive advantage. The sixth section covers
understanding consumer perception to make marketing decisions. The
final sections promote the use of business informatics and modeling
in marketing and also the development of integrating information
management in ways that change how people use information to engage
in knowledge focused activities. The papers from the proceedings of
the 6th International Conference on Strategic Innovative Marketing
(IC-SIM 2017) have been written by scientists, researchers,
practitioners and students that demonstrate a special orientation
in strategic marketing, all of whom aspire to be ahead of the curve
based on the pillars of innovation. This proceedings volume shares
their recent contributions to the field and showcases their
exchange of insights on strategic issues in the science of
innovation marketing.
This book is a collection of selected papers presented at the
International Conference of Marketing and Management Sciences held
from 23 to 25 May 2008 in Athens, Greece. The papers focus on how
globalization has had significant impact on companies, societies
and individuals alike. They discuss the need for new strategies and
practices that can help cope with changes that arise due to
globalization. Written in a simple manner, this book will be of
interest to academics studying and teaching marketing and
management courses and to managers dealing with strategies to cope
with changes due to globalization.
|
|