This book is a collection of selected papers presented at the
International Conference of Marketing and Management Sciences held
from 23 to 25 May 2008 in Athens, Greece. The papers focus on how
globalization has had significant impact on companies, societies
and individuals alike. They discuss the need for new strategies and
practices that can help cope with changes that arise due to
globalization. Written in a simple manner, this book will be of
interest to academics studying and teaching marketing and
management courses and to managers dealing with strategies to cope
with changes due to globalization.
General
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