Has the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again? Digital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In Snake Oil, marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing’s growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein’s study in order to discover the secrets to becoming a marketing scientist.  With the knowledge contained in Snake Oil, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.

This is the most comprehensive and up-to-date book in the world today on the mental strategies used by top collegiate and professional pitchers. It is a must-have for any player, parent or coach hoping to maximise success at any level of the game. The book leaves no stone unturned as it delves into every aspect of a pitchers strategic universe. In addition to drills, warm-ups and sample game plans, it includes a number of charts and tables demonstrating everything from pitch location to a hitters habits.

Book 14 of the Diary of a Wimpy Kid series - from #1 international bestselling author Jeff Kinney.

In Wrecking Ball, an unexpected inheritance gives the Heffley family a chance to make major improvements to their home. But they soon find that construction isn't all it's cracked up to be. When things get rough, will the Heffleys be able to stay . . . or will they be forced to move?

And don't miss Diary of an Awesome Friendly Kid: Rowley Jefferson's Journal - the instant #1 bestseller, told from Rowley's perspective!

Penguin presents the audio CD edition of Diary of a Wimpy Kid: Rodrick Rules by Jeff Kinney, read by Dan Russell.

Whatever you do, don't ask Greg about his summer vacation because he definitely doesn't want to talk about it . . .

It's a brand-new year and a brand-new journal and Greg is keen to put the humiliating (and secret!) events of last summer firmly behind him.

But someone knows everything - someone whose job it is to most definitely not keep anything embarrassing of Greg's private - his big brother, Rodrick. How can Greg make it through this new school year with his not-quite-cool reputation intact?

Book 11 in the phenomenally bestselling Diary of a Wimpy Kid series is out now! The pressure's really piling up on Greg Heffley. His mom thinks video games are turning his brain to mush, so she wants her son to put down the controller and explore his 'creative side'. As if that's not scary enough, Halloween's just around the corner and the frights are coming at Greg from every angle. When Greg discovers a bag of gummy worms, it sparks an idea. Can he get his mom off his back by making a movie . . . and will he become rich and famous in the process? Or will doubling down on this plan just double Greg's troubles?

Penguin presents the audio CD edition of The Ugly Truth by Jeff Kinney, read by Dan Russell.

Greg Heffley has always been in a hurry to grow up. But is getting older really all it's cracked up to be?

Suddenly Greg is dealing with the pressures of boy-girl parties, increased responsibilities, and even the awkward changes that come with getting older. And after a fight with his best friend Rowley, it looks like Greg is going to have to face the "ugly truth" all by himself . . .

Penguin presents the audio CD edition of Diary of a Wimpy Kid by Jeff Kinney, read by Dan Russell.

Let me get something straight: this is a JOURNAL, not a diary. This was Mom's idea, not mine. But if she thinks I'm going to write down my "feelings" in here or whatever, she's crazy.

The only reason I agreed to do this at all is because I figure later on when I'm rich and famous, this book is gonna come in handy.

But for now I'm stuck with a bunch of morons.

Today is the first day of school, so I figured I might as well write in this book to pass the time.

Just don't expect me to be all "Dear Diary" this and "Dear Diary" that.

In the most hotly-anticipated children's book release of the year, the globally-bestselling and award-winning Diary of a Wimpy Kid series is back, in this hilarious audio edition, read by Dan Russell. Greg Heffley's on a losing streak. His best friend, Rowley Jefferson, has ditched him, and finding new friends in middle school is proving to be a tough task. To change his fortunes, Greg decides to take a leap of faith and turn his decisions over to chance. Will a roll of the dice turn things around, or is Greg's life destined to be just another hard-luck story?