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Much has been made of the speed and constancy of modern politics.
Whether watching cable news, retweeting political posts, or
receiving news alerts on our phones, political communication now
happens continuously and in real time. Traditional research methods
often do not capture this dynamic environment. Early studies that
guided the study of political communication took place at a time
when transistors and FM radio, television, and widely distributed
films technologically changed the way people gained information and
developed knowledge of the world around them. Now, the environment
has transformed again through digital innovations. This book
provides one of the first systematic assessment of real-time
methods used to study the new digital media environment. It
features twelve chapters-authored by leading researchers in the
field-using continuous or real time response methods to study
political communication in various forms. Moreover, the authors
explain how viewer attitudes can be measured over time, message
effects can be pin- pointed down to the second of impact, behaviors
can be tracked and analyzed unobtrusively, and respondents can
naturally respond on their smartphone, tablet, or even console
gaming system. Leading practitioners in the field working for CNN,
Microsoft, and Twitter show how the approach is being innovatively
used in the field. Political Communication in Real Time is a
welcome addition to the growing field of interest in "big data" and
continuous response research. This volume will appeal to scholars
and practitioners in political science and communication studies
wishing to gain new insights into the strengths and limitations of
this approach. Political communication is a continuous process, so
theories, applications, and cognitive models of such communication
require continuous measures and methods.
The media have long played an important role in the modern
political process and the 2016 presidential campaign was no
different. From Trump's tweets and cable-show-call-ins to Sander's
social media machine to Clinton's "Trump Yourself" app and podcast,
journalism, social and digital media, and entertainment media were
front-and-center in 2016. Clearly, political media played a
dominant and disruptive role in our democratic process. This book
helps to explain the role of these media and communication outlets
in the 2016 presidential election. This thorough study of how
political communication evolved in 2016 examines the disruptive
role communication technology played in the 2016 presidential
primary campaign and general election and how voters sought and
received political information. The Presidency and Social Media
includes top scholars from leading research institutions using
various research methodologies to generate new understandings-both
theoretical and practical-for students, researchers, journalists,
and practitioners.
Much has been made of the speed and constancy of modern politics.
Whether watching cable news, retweeting political posts, or
receiving news alerts on our phones, political communication now
happens continuously and in real time. Traditional research methods
often do not capture this dynamic environment. Early studies that
guided the study of political communication took place at a time
when transistors and FM radio, television, and widely distributed
films technologically changed the way people gained information and
developed knowledge of the world around them. Now, the environment
has transformed again through digital innovations. This book
provides one of the first systematic assessment of real-time
methods used to study the new digital media environment. It
features twelve chapters-authored by leading researchers in the
field-using continuous or real time response methods to study
political communication in various forms. Moreover, the authors
explain how viewer attitudes can be measured over time, message
effects can be pin- pointed down to the second of impact, behaviors
can be tracked and analyzed unobtrusively, and respondents can
naturally respond on their smartphone, tablet, or even console
gaming system. Leading practitioners in the field working for CNN,
Microsoft, and Twitter show how the approach is being innovatively
used in the field. Political Communication in Real Time is a
welcome addition to the growing field of interest in "big data" and
continuous response research. This volume will appeal to scholars
and practitioners in political science and communication studies
wishing to gain new insights into the strengths and limitations of
this approach. Political communication is a continuous process, so
theories, applications, and cognitive models of such communication
require continuous measures and methods.
This book offers a comprehensive examination of midterm elections
from the lens of communications and media coverage. Using a wide
variety of methods, this contributed volume covers the differences,
similarities, and challenges unique to midterm elections.
The media have long played an important role in the modern
political process and the 2016 presidential campaign was no
different. From Trump's tweets and cable-show-call-ins to Sander's
social media machine to Clinton's "Trump Yourself" app and podcast,
journalism, social and digital media, and entertainment media were
front-and-center in 2016. Clearly, political media played a
dominant and disruptive role in our democratic process. This book
helps to explain the role of these media and communication outlets
in the 2016 presidential election. This thorough study of how
political communication evolved in 2016 examines the disruptive
role communication technology played in the 2016 presidential
primary campaign and general election and how voters sought and
received political information. The Presidency and Social Media
includes top scholars from leading research institutions using
various research methodologies to generate new understandings-both
theoretical and practical-for students, researchers, journalists,
and practitioners.
Media events are a central communication tactic used by political
communicators in political campaigns and in governmental affairs.
Each president has an advance staff that creates mediagenic events
to influence the news media, generate coverage and excitement,
construct favorable political images, and persuade voters. Advance
men and women are visual speechwriters who focus not only on what
the politician says, but also on how the candidate looks and the
visual message communicated by the event. This timely and
groundbreaking work examines media events and advance in political
communication by exploring: (1) how media events are conceived and
staged, (2) the role of advance in an overall communication
strategy, (3) how media events holistically function to generate a
rhetorical impact, and (4) the implications of politically
communicating by media event. This book gives readers the tools and
background necessary to both analyze and understand media events
and to create their own. Media events and advance are a significant
element of political communication that has not been systematically
or comprehensively studied, and Schill's innovative work ably fills
this major gap in the literature.
Media events are a central communication tactic used by political
communicators in political campaigns and in governmental affairs.
Each president has an advance staff that creates mediagenic events
to influence the news media, generate coverage and excitement,
construct favorable political images, and persuade voters. Advance
men and women are visual speechwriters who focus not only on what
the politician says, but also on how the candidate looks and the
visual message communicated by the event. This timely and
groundbreaking work examines media events and advance in political
communication by exploring: (1) how media events are conceived and
staged, (2) the role of advance in an overall communication
strategy, (3) how media events holistically function to generate a
rhetorical impact, and (4) the implications of politically
communicating by media event. This book gives readers the tools and
background necessary to both analyze and understand media events
and to create their own. Media events and advance are a significant
element of political communication that has not been systematically
or comprehensively studied, and Schill's innovative work ably fills
this major gap in the literature.
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