- COMPREHENSIVE: The book offers an unbiased introduction to all three methodological paradigms: positivist, interpretive, critical/cultural (quantitative, qualitative, critical). - INNOVATIVE: The book includes new sample student papers along with critiques of these papers to that students can model their own work on that of their peers. - FOCUSED ON THE STUDENT: Specific attention is given to presenting conceptual and theoretical information regarding methods, and to providing real-life examples and exercises that put the various methods to use. Each method chapter includes examples of how scholars in the field of communication have used the particular method and how practitioners have used the method.

- COMPREHENSIVE: The book offers an unbiased introduction to all three methodological paradigms: positivist, interpretive, critical/cultural (quantitative, qualitative, critical). - INNOVATIVE: The book includes new sample student papers along with critiques of these papers to that students can model their own work on that of their peers. - FOCUSED ON THE STUDENT: Specific attention is given to presenting conceptual and theoretical information regarding methods, and to providing real-life examples and exercises that put the various methods to use. Each method chapter includes examples of how scholars in the field of communication have used the particular method and how practitioners have used the method.

In the wake of numerous historical and current geopolitical, social and economic events/tragedies, misunderstandings have emerged and proliferated about Islam and Christianity. Inadequate media coverage, lack of interpersonal understanding/knowledge, and deep-seeded prejudices have led to the communication of various misconceptions. These misconceptions have ranged from how Islam and Christianity began, to confusion over how and even if governments and society should protect the rights of religious groups. This book provides a glimpse into how misperceptions between Muslims and Christians in France and Britain perpetuate interpersonal and societal conflicts. Through the use of in-depth interviews and statistical analysis, Muslims and Christians express their experiences. Christians explain how they perceive Islam changing the very nature of Europe. Furthermore, Christians assert this change is something Christian Europe should resist. Muslims, on the other hand, see Europe as an unwelcoming home that expects them to change and become Europeans but does not understand their faith or heritage. Readers will find vivid descriptions from respondents of their experiences from living as a Muslim or a Christian in a Europe going through what many consider an identity shift.