|
Showing 1 - 25 of
40 matches in All Departments
A good deal of consumer research is focused on social influence,
since consumers make purchase decisions in the context of a social
framework. This collection of innovative essays examines both the
conscious and non-conscious effects of social influence on consumer
behavior processes and outcomes, covering a wide variety of topics
such as compliance, influence tactics, social networks, social
relationships, family decision-making, and spokespersons. The
papers are authored by experts in consumer psychology from both
psychology and marketing backgrounds. Some of their key insights
include: The relationship between the target and the influence
agent determines the effectiveness of influence tactics Priming
consumers with products associated with social networks, such as
iPhones for friends or refrigerators with families, makes those
products become more attractive Negative associations of celebrity
endorsers can transfer to the brand Cognitive dissonance underlies
the question-behavior effect Family decision-making includes
emotional contagion and mirroring Post-decisional information
search is often conducted even when the search may reveal that a
bad decision was made The fear-then-relief technique can lead to
purchase. The papers in this volume offer a rich assortment of
research ideas which will prove valuable in furthering theoretical
development in the social influence-consumer behavior area. This
book will be of interest to consumer researchers and psychologists
engaged in active empirical or conceptual work. It was originally
published as a special issue of the journal Social Influence.
This sixth edition of The Power of Logic offers an introduction to
informal logic, traditional categorical logic, and modern symbolic
logic. The authors' direct and accessible writing style, along with
a wealth of engaging examples and challenging exercises, makes this
an ideal text for today's logic classes. With balanced and thorough
coverage of both informal and symbolic logic, instructors can
choose various paths of which they can move through the text
depending on the focus of their course, making it a flexible
resource for any kind of introductory logic course.
A good deal of consumer research is focused on social influence,
since consumers make purchase decisions in the context of a social
framework. This collection of innovative essays examines both the
conscious and non-conscious effects of social influence on consumer
behavior processes and outcomes, covering a wide variety of topics
such as compliance, influence tactics, social networks, social
relationships, family decision-making, and spokespersons. The
papers are authored by experts in consumer psychology from both
psychology and marketing backgrounds. Some of their key insights
include: The relationship between the target and the influence
agent determines the effectiveness of influence tactics Priming
consumers with products associated with social networks, such as
iPhones for friends or refrigerators with families, makes those
products become more attractive Negative associations of celebrity
endorsers can transfer to the brand Cognitive dissonance underlies
the question-behavior effect Family decision-making includes
emotional contagion and mirroring Post-decisional information
search is often conducted even when the search may reveal that a
bad decision was made The fear-then-relief technique can lead to
purchase. The papers in this volume offer a rich assortment of
research ideas which will prove valuable in furthering theoretical
development in the social influence-consumer behavior area. This
book will be of interest to consumer researchers and psychologists
engaged in active empirical or conceptual work. It was originally
published as a special issue of the journal Social Influence.
|
Convergence and Hybrid Information Technology - 6th International Conference, ICHIT 2012, Daejeon, Korea, August 23-25, 2012. Proceedings (Paperback, 2012 ed.)
Geuk Lee, Daniel Howard, Jeong Jin Kang, Dominik Slezak
|
R1,711
Discovery Miles 17 110
|
Ships in 10 - 15 working days
|
This book constitutes the refereed proceedings of the 6th
International Conference on Convergence and Hybrid Information
Technology, ICHIT 2012, held in Daejeon, Korea, in August 2012. The
94 revised full papers presented were carefully reviewed and
selected from 196 submissions. The papers are organized in topical
sections on communications and networking; HCI and virtual reality;
image processing and pattern recognition; hardware design and
applications; computational biology and medical information; data
mining and information retrieval; security and safety system;
software engineering; workshop on advanced smart convergence
(IWASC).
|
Advances in Hybrid Information Technology - First International Conference, ICHIT 2006, Jeju Island, Korea, November 9-11, 2006, Revised Selected Papers (Paperback, 2007 ed.)
Marcin S. Szczuka, Daniel Howard, Dominik Slezak, Haeng-kon Kim, Tai-Hoon Kim, …
|
R3,081
Discovery Miles 30 810
|
Ships in 10 - 15 working days
|
This book constitutes the thoroughly refereed post-proceedings
of the First International Conference on Hybrid Information
Technology, ICHIT 2006, held in Jeju Island, Korea, in November
2006.
The 64 revised papers were carefully selected during a second
round of reviewing and improvement from 235 reports given at the
conference and are presented in extended version in the book. The
papers are organized in topical sections on data analysis,
modeling, and learning; imaging, speech, and complex data;
applications of artificial intelligence; hybrid, smart, and
ubiquitous systems; hardware and software engineering; as well as
networking and telecommunications.
If you're a PHP developer, you too can take advantage of the
incredible capabilities of Node.js. This book provides several
practical recipes for porting your existing PHP code to Node, and
what you can achieve with this open source framework once you're
done. By comparing specific PHP features with their Node
counterparts, author Daniel Howard demonstrates how the concept
behind PHP has evolved in Node. In the process, Howard details
experience porting his own SourceForge project from PHP to Node,
with specific search-and-replace commands that you can use to
transform the code. You'll also learn the similarities between PHP
and JavaScript.
|
Convergence and Hybrid Information Technology - 6th International Conference, ICHIT 2012, Daejeon, Korea, August 23-25, 2012. Proceedings (Paperback, 2012 ed.)
Geuk Lee, Daniel Howard, Dominik Slezak, You Sik Hong
|
R3,126
Discovery Miles 31 260
|
Ships in 10 - 15 working days
|
This book constitutes the refereed proceedings of the 6th
International Conference on Convergence and Hybrid Information
Technology, ICHIT 2012, held in Daejeon, Korea, in August 2012. The
102 revised full papers presented were carefully reviewed and
selected from 196 submissions. The papers are organized in topical
sections on communications and networking; soft computing and
intelligent systems; medical information and bioinformatics;
security and safety systems; HCI and data mining; software and
hardware engineering; image processing and pattern recognition;
robotics and RFID technologies; convergence in information
technology; workshop on advanced smart convergence (IWASC).
This book constitutes the refereed proceedings of the 5th
International Conference on Convergence and Hybrid Information
Technology, ICHIT 2011, held in Daejeon, Korea, in September 2011.
The 85 revised full papers presented were carefully reviewed and
selected from 144 submissions. The papers are organized in topical
sections on communications and networking; motion, video, image
processing; security systems; cloud, RFID and robotics; industrial
application of software systems; hardware and software engineering;
healthcare, EEG and e-learning; HCI and data mining; software
system and its applications.
|
|