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Every year, almost 4,000,000 students begin their freshman year at
colleges and universities nationwide. Most of them will sleep less
and stress out a whole lot more. By the end of the year, 30% of
those freshmen will have dropped out. For many, the unforeseen
demands of college life are so overwhelming that "the best four
years of your life" can start to feel like the worst. Enter Daniel
Lerner and Dr. Alan Schlechter, ready to teach students how to not
only survive college, but flourish in it. Filled with fascinating
science, real-life stories, and tips for building positive lifelong
habits, U Thrive addresses the opportunities and challenges every
undergrad will face-from finding a passion to dealing with
nightmarish roommates and surviving finals week. Engaging and
hilarious, U Thrive will help students grow into the happy,
successful alums they all deserve to be.
Hoover Institute Studies, Series B, Elites No. 1, January, 1952.
This first full analysis and description of psychological
warfare conducted by the United States and British armies against
Germany was originally published in 1949. It has since become a
standard reference on World War II propaganda. Its appearance in
paperback provides an opportunity for a clear appraisal of this
unique campaign and of how it defined the ancient and recurrent
problems of psychological warfare to suit the needs of the
moment.There are chapters on policy, personnel, media, methods of
operation, and effectiveness, as well as reproductions of typical
propaganda leaflets, charts, and newspapers used against the
Germans.For those who still debate the effects of the Allied
"unconditional surrender" policy on the German people, Dr. Lerner
offers discussion from a propagandist's point of view. The book
also contains an essay from the British side by Richard H. S.
Crossman.In a new introduction to the book, the author remarks on
the importance of the Sykewar campaign for modern warfare, while
William E. Griffith summarizes developments in the use of
propaganda since World War II -- particularly regarding Cold War
policies that have necessitated a shift in the focus of
psychological warfare from the masses to the elites.
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