Born in a farming village in rural Spain, a young girl is faced with the harsh realities of life at an early age. Forced to be separated from her parents continents away she is raised by her grandparents as if one of their own. After years of being exiled from her family she is suddenly ripped away from the only life she had ever known. Called upon to rejoin her mother and father in South America she begins a journey of discovery that will shape what will eventually become her American Dream. Along the way she will face obstacles that may seem familiar to some, as well as some that are so unique that are unimaginable to most. As a teenager she was diagnosed with a chronic disease, which she was informed would lead to her eventual paralysis. As a young mother she was faced with a decision of where to raise a family away from the growing violence of her adopted homeland, and as a young professional she was ostracized by her peers for her accent and the physical toll her disease had begun to take on her appearance. This book takes you on one woman's journey of self discovery that spans from that small farming village in Spain to the big city lights of Miami and New York City all the while witnessing the internal battles that eventually shape her and allow her to be able to live Her American Dream.

Why do fashion houses pay exorbitant rents for retail space in London and New York from which they sell very few clothes? Why are some mothers happy to buy and sell children's clothes from charity shops and thrift stores while others insist on the latest brand names for their children? What does the commercial success of men's lifestyle magazines tell us about contemporary gender relations and identities? This book provides answers to these and other questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded interdisciplinary research.
From shopping malls, supermarkets, and fashion retailers, through the marketing and consumption of food, books and magazines, to sex pics on the internet, contributors overturn the assumption that it is commerce that works by logical economic models while 'culture' is invoked to explain the behaviour of the irrational consumer. In proposing a new agenda for understanding the complex relationship between commerce and culture, the book focuses on the point of articulation between commercial enterprises, which are designed to sell goods, and consumers, who purchase goods, to arrive at a broader understanding of the commercial cultures within which both enterprises and consumers operate.
Spanning history, geography, business studies, sociology and anthropology, contributors work in a positive and complementary fashion to give the kinds of insights into the economies, practices and spaces of commercial culture that single disciplines rarely achieve.

This book puts the material back into clothing. In recent years social scientists have become increasingly interested in theories of fashion, but have rarely directly addressed the material qualities of clothing. By contrast, traditional studies of dress have focused on textiles but often neglect the larger cultural context within which dress becomes consumed as clothing. This book fills a major gap by combining these two 'camps' through an expressly material culture approach to clothing. In sustained case studies, Kchler and Miller argue that cloth and clothing are living, vibrant parts of culture and the body. From the recycling of cloth in Africa and India and the use of pattern in the Pacific, to the history of 'wash and wear' and why women wear the wrong clothes to restaurants in London, this book shows the considerable advantage gained by seamlessly combining material and social aspects of dress and textiles.

On any given day nearly half the world's population is wearing blue jeans. This is entirely extraordinary. Yet there has never been a serious attempt to understand the causes, nature and consequences of denim as "the" global garment of our world. This book takes up that challenge with gusto. It gives clear, if surprising, explanations for why this is the case; challenging the accepted history of jeans and showing why the reasons cannot be commercial. While discussing the consequences of denim at the global level, the book consists of some exemplary studies by anthropologists of what blue jeans mean in a variety of local situations. These range from the discussion of hip-hop jeans in Germany, denim and sex in Milan through to the connection between denim and recycling in the US. But through all these intensively researched ethnographies of local denim we build our understanding of the most curious of all features of blue jeans -- the rise of global denim.

Ranging from the classic discussions of a century and more ago, to evidence for the diversity of consumption at the beginning of the 21st century, this set is a foundation for a rapidly growing area of contemporary academic study. The volumes reflect a major transformation in consumption studies. Gone are the simple debates as to whether consumption is in general a good or bad thing, and equally simple technical definitions. Instead these volumes demonstrate the maturity of its subject: that consumption is a foundation to most people's lives in most parts of the world. The contents are inter-disciplinary with approaches ranging from anthropology and media studies, to geography and business studies. Each discipline provides its own theories, perspectives and methodologies for studying this topic. These volumes are also concerned to make use of the rapid increase in studies of actual consumption across the globe so that many of the examples come from areas such as China, Japan, India and South America and break free of what had previously been debates almost exclusively concerned with Europe and the United States.

We live in a time of economic virtualism, whereby our lives are made to conform to the virtual reality of economic thought. Globalization, transnational capitalism, structural adjustment programmes and the decay of welfare are all signs of the growing power of economics, one of the most potent forces of recent decades. In the last thirty years, economics has ceased to be just an academic discipline concerned with the study of economy, and has come to be the only legitimate way to think about all aspects of society and how we order our lives. Economic models are no longer measured against the world they seek to describe, but instead the world is measured against them, found wanting and made to conform.
This profound and dangerous change in the power of abstract economics to shape the lives of people in rich and poor countries alike is the subject of this interdisciplinary study. Contributors show how economics has come to portray a virtual reality -- a world that seems real but is merely a reflection of a neo-classical model -- and how governments, the World Bank and the IMF combine to stamp the world with a virtual image that condemns as irrational our local social and cultural arrangements. Further, it is argued that virtualism represents the worrying emergence of new forms of abstraction in the political economy, of which economics is just one example.

This book is a highly original exploration of what life could and should be. It juxtaposes a philosophical enquiry into the nature of the good life with an ethnography of people living in a small Irish town.  Attending carefully to the everyday lives of these people, the ethnographic chapters examine topics ranging from freedom and inequality to the creation of community and the purpose of life. These chapters alternate with discussions of similar topics by a wide range of philosophers in the Western tradition, from Socrates and the Stoics through Kant, Hegel and Heidegger to Adorno, Rawls, MacIntyre and Nussbaum. As an ethnography, this is a book of praise that reveals just how much we can learn from a respectful acknowledgment of what ordinary modest people have achieved. By creating community as a deliberate and social project that provides the foundation for a more fulfilling life, where affluence has not led to an increase in individualism, the people in this town have found a way to live the good enough life. The book also shows how anthropology and philosophy can complement and enrich one another in an inquiry into what we might accomplish in our lives.

In Like Leaven in the Dough: Protestant Social Thought in Latin America, 1920-1950, Carlos Mondragon offers an introduction to the ideas of notable Protestant writers in Latin America during the first half of the twentieth century. Despite their national and denominational differences, Mondragon argues that Protestant intellectuals developed a coherent set of ideas about freedom of religion and thought, economic justice, militarism, and national identity. This was a period when Protestants comprised a very small proportion of Latin America's total population; their very marginality compelled them to think creatively about their identity and place in Latin American society. Accused of embracing a foreign faith, these Protestants struggled to define national identities that had room for religious diversity and liberty of conscience. Marginalized and persecuted themselves, Latin America's Protestants articulated a liberating message decades before the appearance of Catholic Liberation Theology.

Anyone who assumes that a car is simply a means to get from point A to point B, or who even thinks that they know what a car is, should read this book. Profoundly shaped by culture, the car gives rise to a wide range of emotions, from guilt about the environment in the UK to aboriginal concerns with car 'corpses', to struggles to keep the creatures 'alive' with everything but the proper spare parts in West Africa. Cars and their landscapes prove central to human life from its most intimate to the widest sense of global crisis, and are capable of inspiring epic passions.From road rage in Western Europe to the struggles of cab driving in Africa to the emergence of Black identity in the US, this book examines the essential humanity of the car, which includes the jealousies, gender differences, fears and moralities that cars give rise to. Firmly grounded in detailed ethnographic and historical scholarship, this is the first book to provide an informed sense of cars as one of the most familiar and significant forms of material culture.

The nature of power - one of the central concerns in social science - is the main theme of this wide-ranging book. Introducing a much broader historical and geographical comparative understanding of domination and resistance than is available elsewhere, the editors and contributors offer a wealth of perspectives and case studies. They illustrate the application of these ideas to issues as diverse as ritualized space, the nature of hierarchy in non-capitalist contexts and the production of archaeological discourse. Drawing on considerable experience in promoting interaction between archaeology and other disciplines concerned with ideology, power and social transformation, the editors have brought together a stimulating book that will be of widespread interest amongst students of archaeology, ancient history, sociology, anthropology and human geography.

The nature of power - one of the central concerns in social science - is the main theme of this wide-ranging book. Introducing a much broader historical and geographical comparative understanding of domination and resistance than is available elsewhere, the editors and contributors offer a wealth of perspectives and case studies. They illustrate the application of these ideas to issues as diverse as ritualized space, the nature of hierarchy in non-capitalist contexts and the production of archaeological discourse.
Drawing on considerable experience in promoting interaction between archaeology and other disciplines concerned with ideology, power and social transformation, the editors have brought together a stimulating book that will be of widespread interest amongst students of archaeology, ancient history, sociology, anthropology and human geography.

How do parents and children care for each other when they are separated because of migration? The way in which transnational families maintain long-distance relationships has been revolutionised by the emergence of new media such as email, instant messaging, social networking sites, webcam and texting. A migrant mother can now call and text her left-behind children several times a day, peruse social networking sites and leave the webcam for 12 hours achieving a sense of co-presence. Drawing on a long-term ethnographic study of prolonged separation between migrant mothers and their children who remain in the Philippines, this book develops groundbreaking theory for understanding both new media and the nature of mediated relationships. It brings together the perspectives of both the mothers and children and shows how the very nature of family relationships is changing. New media, understood as an emerging environment of polymedia, have become integral to the way family relationships are enacted and experienced. The theory of polymedia extends beyond the poignant case study and is developed as a major contribution for understanding the interconnections between digital media and interpersonal relationships.

In this book, Daniel K. Miller articulates a new vision of human and animal relationships based on the foundational love ethic within Christianity. Framed around Jesus' parable of the Good Samaritan, Animal Ethics and Theology thoughtfully examines the shortcomings of utilitarian and rights-based approaches to animal ethics. By considering the question of animals within the Christian concept of neighbourly love, Miller provides an alternative narrative for understanding the complex relationships that humans have with other animals. This book addresses significant theological questions such as: Does being created in the image of God present a meaningful distinction between humans and other animals? What does it mean for humans to have dominion (Gen. 1:28) over animals? Is meat eating a moral problem for Christians? In addition to drawing out the significance of Christian theology for field of animal ethics this book also engages environmental and feminist ethics. Miller brings a theological perspective to such questions as: Should care for animals be distinguished from care for the environment, and what role should human emotions play in our ethical dealings with other animals? As the title suggests, this book provides fresh insight into the theological significance of human relationships with other animals.

How do parents and children care for each other when they are separated because of migration? The way in which transnational families maintain long-distance relationships has been revolutionised by the emergence of new media such as email, instant messaging, social networking sites, webcam and texting. A migrant mother can now call and text her left-behind children several times a day, peruse social networking sites and leave the webcam for 12 hours achieving a sense of co-presence. Drawing on a long-term ethnographic study of prolonged separation between migrant mothers and their children who remain in the Philippines, this book develops groundbreaking theory for understanding both new media and the nature of mediated relationships. It brings together the perspectives of both the mothers and children and shows how the very nature of family relationships is changing. New media, understood as an emerging environment of polymedia, have become integral to the way family relationships are enacted and experienced. The theory of polymedia extends beyond the poignant case study and is developed as a major contribution for understanding the interconnections between digital media and interpersonal relationships.

Anthropology is usually associated with the study of society, but the anthropologist must also understand people as individuals. This highly original study demonstrates how methods of social analysis can be applied to the individual, while remaining entirely distinct from psychology and other perspectives on the person.
Contributors draw on approaches from material culture to create fascinating portraits of individuals, offering analytical insights that convey ethnographic encounters with often extraordinary people from Turkey, Spain and Britain to Albania, Cuba, Jamaica, Mali, Serbia and Trinidad.
Exploring relationships to places and spaces such as social networking sites, to persons such as parents, to ethical concerns such as fairness and to ideas such as the ideology of struggle, Anthropology and the Individual shows how the study of the individual can provide insights into society without losing a sense of the particularity of the person.

Few modern innovations have spread quite so quickly as the cell phone. This technology has transformed communication throughout the world. Mobile telecommunications have had a dramatic effect in many regions, but perhaps nowhere more than for low-income populations in countries such as Jamaica, where in the last few years many people have moved from no phone to cell phone. This book reveals the central role of communication in helping low-income households cope with poverty. The book traces the impact of the cell phone from personal issues of loneliness and depression to the global concerns of the modern economy and the transnational family. As the technology of social networking, the cell phone has become central to establishing and maintaining relationships in areas from religion to love. The Cell Phone presents the first detailed ethnography of the impact of this new technology through the exploration of the cell phone's role in everyday lives.

Although so much of the life we care about takes place at home, this private space often remains behind closed doors and is notoriously difficult for researchers to infiltrate. We may think it is just up to us to decorate, transform and construct our homes, but in this book we discover a new form of 'estate agency', the active participation of the home and its material culture in the construction of our lives. What do the possessions people choose to take with them when moving say about who they are, and should we emphasize the mobility of a move or the stability of what movers take with them? How is the home an active partner in developing relationships? Why are our homes sometimes haunted by 'ghosts'?.
This intriguing book is a rare behind-the-scenes expose of the domestic sphere across a range of cultures. Examples come from working class housewives in Norway, a tribal society in Taiwan, a museum in London, tenants in Canada and students from Greece, to produce a genuinely comparative perspective based in every case on sustained fieldwork. So Japan, long thought to be a nation that idealizes uncluttered simplicity, is shown behind closed doors to harbour illicit pockets of disorganization, while the warmth inside Romanian apartments is used to expel the presence of the state.
Representing a vital development in the study of material culture, this book clearly shows that we may think we possess our homes, but our homes are more likely to possess us.

Although so much of the life we care about takes place at home, this private space often remains behind closed doors and is notoriously difficult for researchers to infiltrate. We may think it is just up to us to decorate, transform and construct our homes, but in this book we discover a new form of 'estate agency', the active participation of the home and its material culture in the construction of our lives. What do the possessions people choose to take with them when moving say about who they are, and should we emphasize the mobility of a move or the stability of what movers take with them? How is the home an active partner in developing relationships? Why are our homes sometimes haunted by 'ghosts'?.This intriguing book is a rare behind-the-scenes expose of the domestic sphere across a range of cultures. Examples come from working class housewives in Norway, a tribal society in Taiwan, a museum in London, tenants in Canada and students from Greece, to produce a genuinely comparative perspective based in every case on sustained fieldwork. So Japan, long thought to be a nation that idealizes uncluttered simplicity, is shown behind closed doors to harbour illicit pockets of disorganization, while the warmth inside Romanian apartments is used to expel the presence of the state.Representing a vital development in the study of material culture, this book clearly shows that we may think we possess our homes, but our homes are more likely to possess us.

This pathbreaking book is the first to provide a rigorous and comprehensive examination of Internet culture and consumption. A rich ethnography of Internet use, the book offers a sustained account not just of being online, but of the social, political and cultural contexts which account for the contemporary Internet experience. From cybercafes to businesses, from middle class houses to squatters settlements, from the political economy of Internet provision to the development of ecommerce, the authors have gathered a wealth of material based on fieldwork in Trinidad. Looking at the full range of Internet media -- including websites, email and chat -- the book brings out unforeseen consequences and contradictions in areas as varied as personal relations, commerce, nationalism, sex and religion. This is the first book-length treatment of the impact of the Internet on a particular region. By focusing on one place, it demonstrates the potential for a comprehensive approach to new media. It points to the future direction of Internet research, proposing a detailed agenda for comparative ethnographic study of the cultural significance and effects of the Internet in modern society. Clearly written for the non-specialist reader, it offers a detailed account of the complex integration between on-line and off-line worlds. An innovative tie-in with the book's own website provides copious illustrations amounting to over 2,000 web-pages that bring the material right to your computer.

We live in a time of economic virtualism, whereby our lives are made to conform to the virtual reality of economic thought. Globalization, transnational capitalism, structural adjustment programmes and the decay of welfare are all signs of the growing power of economics, one of the most potent forces of recent decades. In the last thirty years, economics has ceased to be just an academic discipline concerned with the study of economy, and has come to be the only legitimate way to think about all aspects of society and how we order our lives. Economic models are no longer measured against the world they seek to describe, but instead the world is measured against them, found wanting and made to conform.This profound and dangerous change in the power of abstract economics to shape the lives of people in rich and poor countries alike is the subject of this interdisciplinary study. Contributors show how economics has come to portray a virtual reality -- a world that seems real but is merely a reflection of a neo-classical model -- and how governments, the World Bank and the IMF combine to stamp the world with a virtual image that condemns as irrational our local social and cultural arrangements. Further, it is argued that virtualism represents the worrying emergence of new forms of abstraction in the political economy, of which economics is just one example.

Presenting a unique study of shopping, the life of shopping centres and the nature of shoppers, this book offers new understanding of the significance of place and the construction of identity. From an historical and thematic survey of the nature of consumer societies and their implications for identity, the authors examine the commercial and historical background of two London shopping centres - Brent Cross and Wood Green. Drawing on their own primary research on shoppers from particular streets, focus groups and survey questionnaires, the authors examine particular issues that arise in the action of locating identity through shopping.
Shopping, Place and Identity engages with key debates in contemporary consumption and identity studies, yet presents a firmly grounded study that will complement the more speculative writing about shopping, place and identity that has developed in recent years.

This volume is an ethnographic study of material cultures. Incorporating local and global dimensions, a team of scholars explore the changing experiences of cultures in locations as disparate as the Philippines and Northern Ireland. Material culture and consumption studies have undergone something of a renaissance recently. This study provides an up-to-date analysis of a developing field in sociological and anthropological based courses.; This book is intended for undergraduate/MA courses on material culture and consumption within cultural studies and anthropology degree schemes.

This provocative book challenges many of our ingrained assumptions about the direction of contemporary capitalism and offers fresh perspectives that will inform the development of a new and relevant political economy for our times. The complex and often contradictory world within which modern commodities are produced, sold and consumed is set within the larger context of transnational business and economic developments. The importance of factors such as profitability and globalization is highlighted, and a sophisticated analysis of the contradictions and ironies of the world of modern commodities emerges. Trinidad provides an ideal setting for this study, given its recent oil boom and recession and the subsequent experience of both wealth and poverty.