This book examines the post-1960s era of popular music in the Anglo-Black Atlantic through the prism of historical theory and methods. By using a series of case studies, this book mobilizes historical theory and methods to underline different expressions of alternative music functioning within a mainstream musical industry. Each chapter highlights a particular theory or method while simultaneously weaving it through a genre of music expressing a notion of alternativity-an explicit positioning of one's expression outside and counter to the mainstream. Historical Theory and Methods through Popular Music seeks to fill a gap in current scholarship by offering a collection written specifically for the pedagogical and theoretical needs of those interested in the topic.

Neoliberalism took shape in the 1930s and 1940s as a transnational political philosophy and system of economic, political, and cultural relations. Resting on the fundamental premise that the free market should be unfettered by government intrusion, neoliberal policies have primarily redirected the state's prerogatives away from the postwar Keynesian welfare system and toward the insulation of finance and corporate America from democratic pressure. As neoliberal ideas gained political currency in the 1960s and 1970s, a reactionary cultural turn catalyzed their ascension. The cinema, music, magazine culture, and current events discourse of the 1970s provided the space of negotiation permitting these ideas to take hold and be challenged. Daniel Robert McClure's book follows the interaction between culture and economics during the transition from Keynesianism in the mid-1960s to the triumph of neoliberalism at the dawn of the 1980s. From the 1965 debate between William F. Buckley and James Baldwin, through the pages of BusinessWeek and Playboy, to the rise of exploitation cinema in the 1970s, McClure tracks the increasingly shared perception by white males that they had "lost" their long-standing rights and that a great neoliberal reckoning might restore America's repressive racial, sexual, gendered, and classed foundations in the wake of the 1960s.