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Kundenbindung in Jungen, Innovativen Unternehmen - Der Erfolgsbeitrag Loyalen Kundenverhaltens (German, Paperback, 2009 ed.):... Kundenbindung in Jungen, Innovativen Unternehmen - Der Erfolgsbeitrag Loyalen Kundenverhaltens (German, Paperback, 2009 ed.)
Daniela Alexa Brinkmann; Foreword by Prof Dr Malte Brettel
R2,320 Discovery Miles 23 200
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Daniela Alexa Brinkmann analysiert die okonomische Bedeutung von Kundenbindung fur junge, innovative Unternehmen. Sie untersucht das Wiederkauf-, Weiterempfehlungs-, und Feedbackverhalten von Kunden der Zielgruppe als Auspragungsformen von Loyalitat.
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